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Rural tourism is one of the main developing and profitable small and medium scaled trends of business, which stimulates to develops treasure and rational usage of local resources, cultural and historical heritage. The development of rural tourism impacts special consequences to stabilise and improve social and economic state of a region in future. The importance of development of rural tourism and tourism infrastructure is to stimulate national economy, small and medium scaled business, appearance of multi-choice yield sources for rural residents. The tangible and rapid development of rural tourism is highly commended by researches of social sciences. Howe­ver, researches of rural tourism are providing in the frame of general economics and tourism content, without any description of rural peculiarities, objective and subjective development difficulties. The successful development of tourism faces to comprehensive tourism environment analysis and knowledge, assessment of qualitative and quantitative references and competitive consulting.
Small growers perform in fruit and vegetable sector in Lithuania, they cant compete individually. The co-operation in this sector is poor, and performing cooperatives can't significantly influence the market. There is no one PO or tentative recognised group of producers in Lithuania, though this situation makes the preconditions for co-operation development to growers. This paper helps to dispute the role of PO and make the patterns, which could appear under consolidation of growers. The recommendations cover the functioning agricultural cooperatives in Lithuania which can become a fundamental impulse to create 1-2 vegetable and severatives in Lithuania which can become a fundamental impulse to create 1-2 vegetable and several fruit PO.
In order to help fruit and vegetable producers in Lithuania to adjust to common market organization, legal regulations governing the recognition and financial support for producer organizations were issued by the Minister of Agriculture during the pre-accession period. However, such organizations have not been formed. Therefore, the authors of the presented article have developed two models of such organizations. The first assumes joining currently existing regional co-operatives to form larger units, capable of achieving the producer orga­nization status and in further perspective incorporating these producer organizations into a na­tional association. The second model proposes using the already existing links between pro­ducers and wholesalers to create producer organizations involving wholesale businesses.
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