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The use of Artificial Intelligence in the restaurant business

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Fedosova K., Katunian A.

Turystyka i Rozwój Regionalny

2024

nr 22

The study aimed to explore how artificial intelligence (AI) is applied in the restaurant industry, particularly in enhancing operational efficiency, personalizing customer interactions, and predicting demand. Using qualitative methods, interviews were conducted with industry experts in Odesa, Ukraine, including professionals from major chains and a case study with a Ukrainian chef. Findings revealed that global brands like McDonald’s, Starbucks, and Marriott use AI for demand forecasting, offer personalization, and streamlining communication. Chef Yevhen Klopotenko’s use of AI to prepare a gourmet dinner showcased its innovative potential in cuisine. The research enriches the existing literature on AI in hospitality with practical examples, offering valuable insights for industry professionals. It highlights the significance of AI in predicting demand and automating customer interactions to boost efficiency. The originality of the study lies in its analysis of AI applications and its comprehensive list of AI tools for content generation. However, the qualitative focus and regional scope limit generalizability, suggesting future research could broaden to include other regions and quantitative methods.

Ograniczanie wyników

1 Turystyka i Rozwój Regionalny

1 Fedosova K.

1 Katunian A.

1 2024

Wyniki wyszukiwania

The use of Artificial Intelligence in the restaurant business