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Break out opportunities and development of alternatives for the Hungarian wine makers and small dairy farms through direct selling

100%

Gyore D.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2012

tom 14

nr 6

In recent years the analyses of direct sales has been a very difficult task for our department because of the lack of statistical data. As the domestic small and medium-sized food companies struggle to gain market access we decided to write a study about direct sales. As part of the study Author visited farmers personally and carried out face to face interviews. In this paper it was aimed to focus on introducing the direct selling of Hungarian wine and dairy products and on defining its potential development pathways. Examining the possible development levels, it was established that the certain stages of development do not necessarily mean that a new stage of business results in more success, however the possibilities of selling and options could be expanded. So, before development the managers should consider and map out the new possibilities and impacts. An uncontrolled development or investment, the cost of which has to be paid over several years, could cut off the future evolution of the company.

Procurement policy of Hungarian food retail businesses - a break-out opportunity for the Hungarian wine makers throgh direct selling

63%

Gyore D., Barkaszi L.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2010

tom 12

nr 6

The globalisation of the Hungarian food retail business has left domestic suppliers largely defenceless against food retail chains. A possible solution to that problem might be the setting up of a system of direct selling. I would like to present the different forms and the significance of direct sales through the example of the Hungarian wine making sector. In Hungary the globalisation of the food retail sector commenced only in the late 1980s and largely took place in the 1990s. This process has left Hungarian suppliers largely defenceless against the food retail chains. Another problem in the sales process is that goods are reaching the final consumer through several stages. For all of these problems the setting up of a system of direct sales could offer a solution. There are several forms of direct selling but producers do not yet fully utilise the opportunities hidden in them. I started my research . opportunities for direct sales in the Hungarian wine making sector . in one of the biggest wine regions of the country (the Eger wine region) in March 2010. From my research to date I have concluded that there are significant differences among wine makers depending on the extent and the efficiency of the particular forms of direct sales they use. With conducting and processing further interviews plus the evaluation of the current situation of direct sales I intend to make suggestions for the sector.s decision makers regarding modifying existing or adopting new legislation in order to facilitate the further spread of direct selling.

Ograniczanie wyników

2 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2 Gyore D.

1 Barkaszi L.

1 2012

1 2010

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Break out opportunities and development of alternatives for the Hungarian wine makers and small dairy farms through direct selling

Procurement policy of Hungarian food retail businesses - a break-out opportunity for the Hungarian wine makers throgh direct selling