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Preferences for bakery products among urban residents in Uganda

100%

Florkowski W. J., Rubalema J., Resurreccion A. V. A., Chinnan M. S.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2012

tom 14

nr 6

Using the household survey data collected in five urban centers of Uganda, the article describes and analyzes preferences regarding bakery goods and the traditional source of starch – cassava. Bakery goods made from mostly imported wheat are better known to urban than rural residents because of the difference lifestyle and consumption pattern. Growing demand for processed foods requiring less preparation reflects the growing incomes, creates opportunities for market expansion for bakery products. Survey summary results indicate regional differences in bread and roll, biscuit and cookie, and pancake consumption frequency, and fried and boiled cassava, with markedly higher frequency consumption in the capital city of Kampala. Consumers from larger household or older consumers rather than those from smaller households or younger were characterized by a higher likelihood of higher bread and roll consumption. Married consumers, in turn, had a lower likelihood of frequent bread and roll consumption than households of non-married consumers. He latter is consistent with expectations regarding households in developed countries where the demand for convenience is particularly strong. Income had a negative effect, but the magnitude of coefficient was practically equal to zero. The bread and roll consumption frequency increased in towns as compared to Kampala suggesting the potential for market expansion in other parts of Uganda. It is expected that with the increasing urbanization and life style changes the likelihood of bread and roll consumption will continue to increase.

Ograniczanie wyników

1 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

1 Chinnan M. S.

1 Florkowski W. J.

1 Resurreccion A. V. A.

1 Rubalema J.

1 2012

Wyniki wyszukiwania

Preferences for bakery products among urban residents in Uganda