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Application and development of QR Code

100%

Tabert M., Lis W.

Intercathedra

2013

tom 29

nr 2

The paper presents the genesis and structure of the QR Code. It was shown that the development of applications for this code is connected with the growing number of users of mobile devices, particularly smartphones. Examples of applications of the QR Code are presented. Barriers and the potential for its popularization are discussed.

QINS: a QR-codes based indoor navigation system for mobile marketing

84%

Krysztofiak K.

Intercathedra

2012

tom 28

nr 4

Nowadays mobile marketing has a variety of forms. Existing solutions are insufficient to present the customers with desired content depending on their current location inside a large area building. The paper is devoted to a system solving the indoor navigation problem for mobile marketing. Existing indoor navigation systems are characterized. The idea of QR codes is presented in context of mobile marketing solutions and their effects are given. The proposed system is based on the QR code scanning technique as a new mobile marketing solution, which reaches the customer in an interactive way.

Ograniczanie wyników

2 Intercathedra

1 Krysztofiak K.

1 Lis W.

1 Tabert M.

1 2013

1 2012

Wyniki wyszukiwania

Application and development of QR Code

QINS: a QR-codes based indoor navigation system for mobile marketing