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Silver economy in rural development strategies

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Krzyminiewska G.

Journal of Agribusiness and Rural Development

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2018

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nr 4[50]

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The impact of silver tourism on rural areas

86%

Zsarnoczky M.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

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2016

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tom 18

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nr 3

The population of the developed world is continuously ageing. The phenomenon is predicted to represent a major challenge for the European continent, but at the same time, it also means a huge business opportunity for the economy. Experts of the European Union are already working on targeted programmes that collect and analyse the results of respective researches in order to develop alternative solutions for the 50+ age group. This new “niche” market segment had already been named “silver economy”. As the group of senior citizens affect almost all segments of the economy, marketing experts have to plan ahead to be prepared for the upcoming new consumers’ demands and preferences. Elderly people generally like to participate in tourism, thus the industry needs to keep up with their changing demands. In Hungary, there has been a significant increase in domestic rural tourism, mainly thanks to new tourism attractions and cost-effective leisure services developed with the support of EU funds. However, the sustainability of rural lifestyle requires a stabile economic background and high quality management. As of today, rural tourism is on the rise in Hungary, and will hopefully remain a success story, based on the economic benefits of the new trends of senior tourism.

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Utilising the professional potential of the elderly in the process of construction of silver economy in Poland

86%

Niewiadomska A., Sobolewska-Poniedzialek E.

Acta Scientiarum Polonorum. Oeconomia

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2015

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tom 14

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nr 1

The issue of professional activity of the elderly is currently the subject of intense debate. The projected decline in the population of young people makes it necessary to raise the level of professional involvement of the more mature part of the labour force. The increase in the economic activity of people aged 50+ is seen as an opportunity to preserve the continuity of economic growth. This paper explores the issue of the possibility of utilising the professional potential of elderly people in the context of the construction of silver economy, paying attention to the possible benefi ts stemming from the implementation of its principles.

Ograniczanie wyników

1 Acta Scientiarum Polonorum. Oeconomia

1 Journal of Agribusiness and Rural Development

1 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

1 Krzyminiewska G.

1 Niewiadomska A.

1 Sobolewska-Poniedzialek E.

1 Zsarnoczky M.

1 2018

1 2016

1 2015

Silver economy in rural development strategies

The impact of silver tourism on rural areas

Utilising the professional potential of the elderly in the process of construction of silver economy in Poland