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An analysis of consumers’ seafood purchasing preferences in Poland

100%
Zary-Sikorska E., Wenda-Piesik A.
Journal of Agribusiness and Rural Development
|
2016
|
nr 3[41]
Seafood consumption in Poland is regularly increasing, although it still remains at a relatively low level compared to the consumption of fi sh and their products. The aim of the study was to obtain information on the frequency of seafood consumption and purchasing preferences among consumer groups in both a large and a small urban center, taking into account not only the place of residence, but also respondents’ age and gender. The study was attended by 204 people (50 men and 154 women). A survey questionnaire verifi ed in a pilot survey was used as a research tool. The research was carried out in a small (approx. 4,000 inhabitants) and a large (approx. 400,000 inhabitants) urban center on consumers going in and out of shops. A factor that signifi cantly infl uenced all the studied characteristics and purchasing preferences was the respondents’ age. The respondents’ gender signifi cantly infl uenced the recognition of diff erent seafood types, the place of consumption and the motivation for purchase. The size of the place of residence was the least infl uential factor in the study. There is a strong need to inform Polish consumers about seafood and the possibility of its consumption.
2
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Consumerism in the purchasing behavior of Polish seniors

86%
Zalega T.
Journal of Agribusiness and Rural Development
|
2019
|
nr 1[51]
3
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Conditions of organic comestible products purchase by citizens of Krosno

72%
Bragiel E., Pisarek M., Zrodlo-Loda M.
Economic and Regional Studies
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2015
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tom 08
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nr 3
The work’s goal was to analyse the factors influencing decision of purchase of organic food by citizens of Krosno. Objects and research methods: the research conducted in 2010-2011 was executed with the use of a standardized inquiry questionnaire on a sample of 224 randomly picked citizens of Krosno. Results: Respondents declaring the purchase of organic food, most often upon its purchasing, pay attention to price and expiry date. When purchasing organic food the least important are shop assistant’s persuasion and the sort of package. Half of the buyers notice considerable difference between organic and conventional food. Almost all the respondents were at least content with the purchased organic food. Conclusions: 1. For citizens of Krosno, the availability of organic comestible food is limited by its high price and also by the fact that they are not on offer of stores in which respondents do the shopping most often. 2. The important factors influencing the increase in purchasing organic food are said to be the consumer’s greater awareness and advertisement.
4

Household consumption preferences and purchasing behaviours on dairy products in urban area of Adana

72%
Multu S., Berk A.
Electronic Journal of Polish Agricultural Universities. Series Economics
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2004
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tom 07
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nr 2
Dairy products have an important role in a sufficient and balanced nutrition. In this study, to examine the consumers’ behaviour on purchasing and consumption, a survey was carried out by using face-to-face interviewing method with the households in Adana city of Turkey. A factor analysis was realized to determine the highlights of consumers on purchasing dairy products. According to the analysis results, branded products, quality, hygiene and health, availableness, and finally price range were determined as important factors affecting the purchasing tendency. The results of factor analysis processed to cluster analysis and created two clusters. The consumers in the first cluster pay more attention to the factors that were branded products, quality, hygiene and health and availableness. The consumers in the second cluster were more sensitive to the price range and the other factors have less effect in purchasing behaviour.
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