Wyniki wyszukiwania

1

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Segmentation of young consumers in terms of their market activity

100%

Adamczyk G.

Journal of Agribusiness and Rural Development

|

2008

|

nr 03[09]

15-22

Children and teenagers constitute a separate market group, which is heterogeneous in terms of their behaviour, market attitudes and activity. This is the basis for distinguishing four market segments, different in terms of the demographic, economic and psychographic characteristics of young participants in the market.

2

Innovations created in the internationalisation process as a new type of innovations

86%

Dymitrowski A.

Intercathedra

|

2012

|

tom 28

|

nr 4

Innovations play an important role in a company's market activity, influencing its competitive position and corporate performance. A process which has an impact on innovations is internationalisation. While international expansion provides a company with new forms of activity, resources and relationships it seems that it results in creating new types of innovations.

3

Is marketing a science or an instrumental and sociotechnical method of shaping the activities of market, public non-market and political organisations?

86%

Krzyzewski R.

Economic and Regional Studies

|

2023

|

tom 16

|

nr 2

4

The real and the postulated market role of Polish final buyers

72%

Baruk A. I.

Handel Wewnętrzny

|

2014

|

tom 60

|

nr 3

Article’s goal: the main research goal of this article was identification and analysis of the real market role played by Polish final buyers and their expectations in this regard. Research approach: to achieve the main goal, the author used the analysis of findings of primary surveys conducted by the questionnaire method. Basic research findings: based on the findings of primary surveys, the author drew the conclusion of very limited real market role of respondents treated by offerers like tolerated customers or in a worse way. At the same time, respondents’ expectations related to their market role were bigger. The visible marketing gap exists which makes it impossible to build the marketing partnership between final buyers and offerers. Practical implications: results of the analysis of the real market role of customers and their expectations in this scope should direct offerers’ marketing activities what is the key factor of implementation of the assumptions of the holistic marketing orientation. Social implications: the knowledge about the existing mentioned gap makes it possible for offerers to manage efficiently and effectively the relations with final buyers as well as to shape properly and use their marketing potential in the favourable way for both sides.

5

Property market in Poland in 2004

58%

Kalkowski L.

Problemy Rozwoju Miast

|

2008

|

tom 05

|

nr 1

The paper presents data extracted from the Notarial Deeds concluded in Poland in 2004, with categorisation of properties. The author discusses property markets in 16 Polish Regions, taking into account the subdivision of property deals into the following types of transactions: market and non-market transactions, land transactions, deals by natural persons, legal entities, the State Treasury, and communes. The author also distinguishes groups of transactions based on their intensity and value. Market operations in 2004 were considered.

6

Wskazniki pomiaru dzialan rynkowych - stan obecny i kierunki zmian

44%

Kozielski R.

Marketing i Rynek

|

2006

|

tom 13

|

nr 10

20-27

7

Zachowania rynkowe małych i średnich przedsiębiorstw w Polsce

37%

Taranko T.

Marketing i Rynek

|

2009

|

tom 16

|

nr 09

Ograniczanie wyników

2 Marketing i Rynek

1 Economic and Regional Studies

1 Handel Wewnętrzny

1 Intercathedra

1 Journal of Agribusiness and Rural Development

1 Problemy Rozwoju Miast

1 Adamczyk G.

1 Baruk A. I.

1 Dymitrowski A.

1 Kalkowski L.

1 Kozielski R.

1 Krzyzewski R.

1 Taranko T.

1 2023

1 2014

1 2012

1 2009

2 2008