Author presented two phenomena looking quite absurd outwardly. American talib case is only introduction to the interesting phenomenon in beverage world like launch of few islam colas during last few years in the Middle East and in few European Union countries. These colas have been very strongly addressed to islam believers. Basing on anti-American resentments among majority of islam believers also those living in Europe and basing on 100 years of experience in cola marketing, the producers of Mecca Cola and Qibla Cola offer them something what is through and through American, i.e. their own colas. It is quite difficult to say if the first sales successes may be something long lasting phenomenon.
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