The article focuses on the importance of all-year and seasonal outdoor markets in the supply chain of regional food marked Protected Designation of Origin and Protected Geographical Indication. The author has elaborated on changes undergoing in the sales level and structure of outdoor markets in Poland between 2004 and 2013. Attention was paid to the role which is contemporary played by the concept of sustainability in the supply chain, especially the advantages of direct sales in case of regional products, in particular honey. The author used primary information sources originating from research done in the period 2012-2015 among all 35 honey producers of 5 types of regional honey marked with PDO and PGI, as well as the data from Central Statistical Office. The article ends with thoughts on the possibility of developing direct sales of quality food of animal and plant origin through outdoor markets in Poland.
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