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The differences of environmentally conscious consumption among generations

100%

Benedek A.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2013

tom 15

nr 4

The study of the environment-friendly consumer behaviour has gained more and more attention in the recent years. Several researchers tried to find an answer to the question: what are the reasons behind environment-conscious behaviour, which are the factors that play an important role in the realization of this behaviour: are they psychographic, demographic or other factors. The present article examines two generation group’s (boomer and X generation) environment-conscious attitude and the actual behaviour from a particular aspect among Hungarian college students. The primary research was carried out in the spring of 2010 and according to the results the environment conscious attitude of the two generation group is different because of the different personal characteristics. The members of the X generation, who are driven from the outside, do not like to differ too much from the members of their age group. Hence, due to the conform behaviour a greater ratio of this group declare themselves as environment-conscious as others. This ratio is lower among the members of the boomer generation, who are driven from the inside. However, the research results proved that the members of the boomer generation can be considered more environmental-conscious and as it is realized in their behaviour, also this positive disposition van be detected in their environment-conscious attitudes. The attitudes of course are not exclusive; however they have great influencing impact on the environment-conscious behaviour, although the strength of this is different among the generation groups. Whereas there is a significant, medium, positive correlation between the environment-conscious attitude and the actual behaviour of the X generation, there is only a weak, positive, however, significant difference between the attitude and the actual behaviour of the boomer generation.

A study of the factors influencing the environmental consciousness of consumers

100%

Benedek A., Takacs-Gyorgy K.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2013

tom 15

nr 5

In recent years the intensified consumer-consciousness has clearly determined the decisions of the consumers. A primary research was carried out among students in Hungary in the spring of 2010, which focused on a special segment, the attitude of the environment-conscious consumers and the demographic features affecting them. The decisions of the environment-conscious consumers, who keep in mind the interest of others, are clearly determined by the factors such as which lifecycle they are in, social status, marital status, gender and qualifications. According to research result the female members (in relationship, with children and high qualifications) of the elder generation group are significantly more environment-conscious than those with other demographic features. The research also pointed out that from the environment-consciousness point of view not all the demographic features are influencing factors. The role of income and place of residence is not relevant from this point of view. However, the significance of the attitudes from the research point of view are very important as there is a medium, and positive correlation between the actual behaviour and attitudes.

Ograniczanie wyników

2 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2 Benedek A.

1 Takacs-Gyorgy K.

2 2013

Wyniki wyszukiwania

The differences of environmentally conscious consumption among generations

A study of the factors influencing the environmental consciousness of consumers