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Assessment of the region's potential competitive advantage with the strategic reflection method

100%

Rawski M.

Economic and Regional Studies

2014

tom 07

nr 1

Building a competitive region is a long-lasting and highly complex process. The achieved level of competitive advantage is significantly determined by a precise diagnosis of the region's initial state and by the adopted direction of changes. This publication aims to demonstrate that application of the strategic reflection method (or, more precisely, of its third stage) allows to effectively realize such a diagnosis. By using it, it is possible to obtain the picture of the region's current level of competitive advantage (as well as its prognosis), not only in the absolute categories, but also in the relative categories describing the varied value of the region for different groups wanting to use it. Besides the methodology of proceeding, a practical example is provided to demonstrate the technical aspects of the method's application, and, through the interpretation of obtained results, their value for the assessment of the region's competitive advantage.

Promotion of the Polish furniture industry abroad

67%

Bielecka M.

Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology

2014

tom 88

The furniture sector in Poland has been achieving very good export performance. The factors that contribute to it are: well-established brand of the Polish manufacturers abroad, belief in good quality of products manufactured in Poland, access to raw materials base and relatively low manufacturing costs in Poland. Nevertheless, a major challenge for the furniture industry is to establish its position in global design and to create aesthetic trends. While strengthening the position of Poland on the international markets it is also worth paying attention to several instruments, such as market research or cooperation with schools and universities, which could contribute to an increase in competitiveness of the Polish companies in the furniture sector.

Ograniczanie wyników

1 Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology

1 Economic and Regional Studies

1 Bielecka M.

1 Rawski M.

2 2014

Wyniki wyszukiwania

Assessment of the region's potential competitive advantage with the strategic reflection method

Promotion of the Polish furniture industry abroad