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Zapach jako skuteczne i nowoczesne narzedzie marketingu

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Rudzewicz A.

Handel Wewnętrzny

2010

tom 56

nr 3

42-48

Aromamarketing is one of modern marketing concepts based on the use of the human's most reliable sense, i.e. the sense of smell. Aroma compositions have variable applications and they may be used practically anywhere. Aroma affects the client's emotions often without their consciousness. This is so important that — as it results from specialists' estimations — even up to 75% of purchasing decisions are made under the influence of emotions. Companies, which use aromamarketing, are perceived as more prestigious and exclusive than other ones.

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1 Handel Wewnętrzny

1 Rudzewicz A.

1 2010

Wyniki wyszukiwania

Zapach jako skuteczne i nowoczesne narzedzie marketingu