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Place competition: rethinking Tiebout model and theories of creative class and creative city

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Rozhkov K., Khomucki K.

Handel Wewnętrzny

2018

tom 64

nr 4 t.2

This paper demonstrates opportunities for the development of the place marketing theory given by pure model of local expenditures (Tiebout 1956) and concepts of the creative class (Florida 2004), and creative city (Bianchini and Landry 1995). Rethinking them in marketing terms, we then analyse their limitations and show why their re-examining can support competition analysis, targeting, and marketing policy of places. In the discussion section, main directions of theoretical research in place marketing are highlighted.

Ograniczanie wyników

1 Handel Wewnętrzny

1 Khomucki K.

1 Rozhkov K.

1 2018

Wyniki wyszukiwania

Place competition: rethinking Tiebout model and theories of creative class and creative city