The concept of Nordic Wellbeing was developed on a joint research project involving researchers from each of the Nordic countries. As lakes and lake landscape are dominant in Finland, the aim of this paper is to examine if lakes and lake landscapes can bring new content and added value into Nordic wellbeing tourism development. This is done by using Finnish case studies of the Nordic Wellbeing Project. The data is collected from interviews with stakeholders of the Nordic Wellbeing Project, on participation in project activities, and on secondary sources including analyses undertaken by the laboratory areas. The interviews constitute the main data of this report. As a conclusion, the lake tourism development in the wellness/wellbeing context is ongoing up and the future looks bright despite the great challenges of the development work in businesses but also in the implementation of the national Wellbeing Tourism Strategy.