Turkey, being a bridge between Asia and Europe, is a critically important country owing to its ecological advantages including a wealth of herbal flora. Despite this, ornamental plant production which began in 1940, has not developed as expected. In 2003, the total value of agricultural products was 32 billion Euros. However, ornamental plant production value was 276 million Euros in Turkey. In other terms, the portion of the ornamental plants sector in the total agricultural production value was 0.9%. On the other hand, the total exports of ornamental plants amounted to US $35.6 million in 2005. This document will analyze the structural problems of Turkey's ornamental plants sector with respect to the E.U. standards and discuss regulatory implications.