Wyniki wyszukiwania

Sortuj według:

Ogranicz wyniki do:

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

Consumer and buying behaviour in field of direct food sales

100%

Macsai E. C.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2012

tom 14

nr 6

Due to decreasing rentability of agriculture, farmers need to find new income generation opportunities again and again in order to increase their income. One way is the development of direct sales system. However, for a farmer to be successful in direct sales, to know consumer habits and factors that influence consumer food purchasing decisions is a must. Consumer and purchasing habits in direct sales that Hungarian consumers show are being analysed in this study.

Judgement of direct sales in the agriculture

100%

Macsai E. C.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2011

tom 13

nr 6

Since the concentration in the sector of agricultural products processing and sales is high, there is an increased pressure on the agriculture sector resulting that farmers have to find new income sources. Amongst others, direct sales is regarded as an activity that is possible to run in parallel with farming and means an extra source of income for producers at the same time. Farms that deal with direct sales possess special production and work organization characteristics in their agricultural business. Their choice of sales channel is influenced by diverse factors and each producer is driven by different motivators in choosing their sales method. However, farms with direct sales show similarities in terms of production and work organization as well as in their approach to the state of the industry and direct sales.

Ograniczanie wyników

2 Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

2 Macsai E. C.

1 2012

1 2011

Wyniki wyszukiwania

Consumer and buying behaviour in field of direct food sales

Judgement of direct sales in the agriculture