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The use of marketing communication tools by Danone company

100%

Kubicova L., Kadekova Z.

Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing

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2012

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nr 07[56]

Each company that wants to be successful on the market has to understand the basic principles of effective communication with the market and also should focus on creating an appropriate and balanced communication mix. When communicating with customers, the most important is the basic information about the product and its advantages. Therefore, each company has to strive to communicate clearly, consistently and convincingly. Important is that the various marketing communication tools were collected and combined with respect to the target market segment. The aim of this paper is to assess the current state of marketing communication and trends in the use of communication mix tools with a focus on advertising. The paper deals with both the analysis and assessment of the general impact of advertising on consumer behavior and focuses on "Danone" company and evaluation its advertising policy to customers.

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Impact of consumer prices and cash income on consumption of dairy products

100%

Kubicova L., Kadekova Z.

Acta Scientiarum Polonorum. Oeconomia

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2013

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tom 12

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nr 3

In the paper is modeled demand for dairy products based on the consumer price of milk product and disposable cash incomes available to households of employees, households of self-employed persons and pensioners by regression and correlation analysis and marketing research. In examining the consumption of dairy products was quantified elasticity of demand, own price elasticity, indirect (cross) elasticity of demand, substitution relationships, complementarity and association.

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Marketing analysis of the revenue impact on the Slovak households demand for meat and meat products

81%

Kubicova L., Kadekova Z., Rovny P.

Acta Scientiarum Polonorum. Oeconomia

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2012

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tom 11

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nr 4

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Trends in consumption of milk and dairy products in Slovakia after EU accession

81%

Kubicova L., Kadekova K., Dobak D.

Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing

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2014

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nr 12[61]

In the paper are evaluated changes and development in consumption of milk and dairy products in recent years from accession of Slovakia to the European Union in 2004. Consumption of milk and dairy products in Slovakia lags far behind countries of the former EU-15. Consumption of these products in the value milk free butter was 158.6 kg in 2012. Compared with ODP, dairy consumption 220 kg in 2012 was of 61.4 kg less and considering its importance is nutritionally unfavorable. Particularly unfavorable was consumption of drinking milk, which ensured recommended amount of food only at 60%. Only the consumption of cheese and curd was at the level of given recommended amount 10.1 kg.

Ograniczanie wyników

2 Acta Scientiarum Polonorum. Oeconomia

2 Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing

4 Kubicova L.

3 Kadekova Z.

1 Dobak D.

1 Kadekova K.

1 Rovny P.

1 2014

1 2013

2 2012

The use of marketing communication tools by Danone company

Impact of consumer prices and cash income on consumption of dairy products

Marketing analysis of the revenue impact on the Slovak households demand for meat and meat products

Trends in consumption of milk and dairy products in Slovakia after EU accession