Szolnok is situated in the middle of the Great Plain, and it adjusts better to its environment. The city has a very favourable location as far as traffic is concerned, and on the other hand it is more environmentally friendly (a .greener city.) than its competitors. City marketing is one of the best methods which can make communication, cooperation and the urban coordination efficient. One of the major signs of a settlement.s success is the satisfaction of target groups. The city is marketable, which means that by applying the appropriate sales methods the contentment of the inhabitants, tourists, investors and other target groups can be further enhanced. Customer contentment is a key factor in long-term business relationships. The main benefits of the creation of a city concept are the possibility of developing the city according to the needs of the target groups, the more efficient use of resources based on integrated approach and stronger target orientation arising from the collaboration of the citizens in the frames of an active, competitive civil society and the better organisation of services.