This article is to present a method of classification of consumer attitude accessibility in relation to inherent perceived product features. The method has been adapted to a multidimensional, indirect way of measuring this variable. The underlying principle of this classification is statistical deduction about the quantity of sums of inversions in ordering decisions made by consumers on a sample of products with respect to a given product feature and perceived product quality. The proposed method classifies attitude accessibility into: very high, high, medium, low and very low. The method has been applied to the classification of consumer attitude accessibility of consumers with low cognitive involvement into four products: orange juice, a package of toothpaste, packaged hard toilet soap and apple juice. Various classes of attitude accessibility have been found in relation to particular inherent features of these products, however attitude accessibility tended to be always very high when it came to product packaging.
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