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Organizational and task-oriented aspects of local government units

100%

Kobus P., Zrobek J.

Economic and Regional Studies

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2014

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tom 07

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nr 2

The study aims at showing the organizational and task-oriented aspects of competency in local government units. Within the theoretical part the authors deal with issues related to the organization of promotional activities and the impact of marketing communication on local development. In the research part the results of the analysis of organizational rules of county authorities and municipal authorities with county rights of the Lodz region were presented, displaying some practical ways to organize promotional activities. Common types of organizational units appointed in order to conduct promotions, their place in the structure of offices and the scope of their assigned competence were investigated. Among the units covered by the study there were in particular those responsible for marketing communication. Units of local government assign promotional competencies to organizational units resulting from the regulations of the law or the specifics of marketing communications. For all those activities that are not mandatory, significant differences which stem from having more discretionary powers of local governments can be observed, as well as the possibility of impact related to the level of development of a given unit. These possibilities are related to the type of unit (rural district, a town with a county status) population size and the level of income per capita. Only such units that achieve a high level of development can use a relatively broad and versatile range of tasks and promotional competencies.

2

Greenwashing in companies activity - causes of use and efficacy

86%

Hernik J.

Handel Wewnętrzny

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2015

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tom 61

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nr 4

The image of a company and its offer stems from characteristics which are highlighted in promotion, as well as from everything that a potential recipient of information is able to find in the market. Building the image of ecologically sensitive and responsible business may affect not only its perception, but also purchase decisions of customers. It seems, however, that in recent years statements and symbols relating to ecology, nature, and sustainable development are excessively exploited. Manifestation of this trend is greenwashing, defined as an apparent care for the environment by suggesting that the product is environmentally friendly (or natural), or a company is ecologically sensitive, which is not entirely true. But through such activities an image of a socially responsible business may be built. A purpose of this article is to show the essence of greenwashing and to verify the thesis that greenwashing affects purchasing decisions of customers only in some situations. It was found that greenwashing means information that is partly false, irrelevant, incomprehensible, or omits important issues. So, it could be stated that a manufacturer deceives potential customers. Results of research show, however, that consumers are guided not only by information about environmental characteristics of products, but also by a good brand and aesthetics. Thus, the thesis has been verified positively. This article is under a case study and research categories, because it discusses a case of greenwashing and shows original results of the test.

3

Comparing the physical activity patterns of 3-year-old Finnish and Australian children during childcare and homecare days

86%

Soini A., Watt A., Tammelin T., Soini M., Saakslahti A., Poskiparta M.

Baltic Journal of Health and Physical Activity. The Journal of Gdansk University of Physical Education and Sport

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2014

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tom 06

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nr 3

Background: Limited previous research has contrasted physical activity (PA) patterns in preschool children across different hourly patterns or segments of day, or adopted similar methodologies to compare the PA behaviors of children from different countries. The purpose of this study was to examine how the PA levels and patterns differed between 3- year-olds within and between childcare and homecare days in Finland and Australia. Material/Methods: ActiGraph GT3X accelerometers were used to monitor 121 (80 Finnish, 41 Australian) children’s PA for five consecutive days. Results: No significant country differences were observed in children’s daily total PA (light-tovigorous PA [LMVPA]), except that during childcare days Finnish children spent more time in light PA compared to Australian children. During childcare attendance hours children engaged in moderate-to-vigorous PA (MVPA) for an average of 48 minutes (SD = 24) covering 54% of their daily MVPA in Finland, and for 53 minutes (SD = 34) covering 64% of their daily MVPA in Australia. Variation in children’s hour-by-hour PA was more pronounced during childcare days than homecare days. Conclusions: Despite the variations based on cultural practices, no major differences were observed in children’s daily total PA between the countries. However, these findings provide a better understanding of 3-year-olds’ PA behavior patterns and will serve as valuable evidence for the development of PA promotion in preschool children in both Finland and in Australia.

4

Networking and promotion of technological and commodity science heritage

86%

Biniecka M., Campanella L.

Towaroznawcze Problemy Jakości. Polskie Towarzystwo Towaroznawcze

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2014

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nr 2

5

Online promotion as a source of competitive advantage for local government units - a case study of the Busko-Zdroj commune

86%

Gawior P., Zrobek J.

Economic and Regional Studies

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2014

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tom 07

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nr 2

The aim of the study is the attempt at estimating the level of the local government units’ involvement in a promotional activity through the Internet in the context of gaining a competitive advantage. The analysis is based on the case study of the commune Busko-Zdroj, employing actual data and a questionnaire interview which was conducted with the employees of the local government and the commune Busko-Zdroj. The use of online promotion has been examined against traditional methods of promotion which are in common practise by local government units. In the light of the conducted surveys, a certain diagnosis has emerged. It suggests to implement more extended promotional actions of the commune Busko-Zdroj on the Internet.

6

The significance of education in promoting the idea of sustainable development and social responsibility in agriculture in the Pomeranian voivodship

86%

Zuzek D. K., Wielewska I.

Acta Scientiarum Polonorum. Oeconomia

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2015

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tom 14

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nr 4

7

Interest of owners of agritouristic farms from the Lubuskie Province in beekeeping

86%

Szymas B., Zawadzka B., Walachowski M.

Nauka Przyroda Technologie. Uniwersytet Przyrodniczy w Poznaniu

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2009

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tom 03

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nr 2

8

Attitudes of young consumers towards promotion based on advertising

86%

Adamczyk G.

Journal of Agribusiness and Rural Development

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2008

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nr 03[09]

5-13

Promotion and its various tools play a special role in marketing communication of enterprises with the child and teenage market. Young consumers perceive promotion first of all as actions, which bring them notable benefits in the form of the possible purchase of products at reduced prices or an opportunity to obtain free samples of goods or freebies.

9

Dni SGGW

86%

Stankiewicz J.

Żywność, Żywienie, Życie. Szkoła Główna Gospodarstwa Wiejskiego w Warszawie

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2002

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nr 2

42-43

10

Use of EU funds in promotion of peripheral areas

86%

Stawicki M.

Economic and Regional Studies

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2018

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tom 11

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nr 2

Subject and purpose of work: The aim of this paper is to assess the use of EU funds in promotion of peripheral areas on the example of five provinces of Eastern Poland. The detailed objectives are defined as follows: identification of projects co-financed by the EU aimed at promoting economy or tourism, including promotion of tourism-related products and assessment of using the EU funds in promotion of Polish enterprises abroad. Materials and methods: The research material is a database of projects co-financed from EU funds for 2007-2013, projects devoted to carrying out promotional activities (economic or tourist promotion) were selected for the analyses. Results: Spatial and quantitative diversification of promotional activities co-financed from EU funds in Eastern Poland was quite significant, with the highest absorption in the Lublin province. Among beneficiaries implementing promotional projects the largest group were entrepreneurs and local governments, primarily at the commune level. Conclusions: In the examined area, EU funds were used primarily to promote enterprises on foreign markets, also through participation in trade fairs organised on many continents, and to promote economy and tourism of local government units.

11

Perspectives of promoting ecological agriculture in the Polish Carpathians

86%

Wozniak L., Wozniak M.

Zeszyty Naukowe Akademii Rolniczej w Krakowie. Sesja Naukowa

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2001

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tom 77

12

Poland has not used in a satisfactory degree such important advantages of its agriculture as: a low utilisation of artificial fertilisers and pesticides as well as clean soil and not exploited biologically animals - told Artur Balazs, Minister of Agriculture and Rural Development

86%

Balazs A.

Polish Food

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2000

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nr 3

13

The promotion assessment of meat preparation sales in brand companies

86%

Knecht D.

Zeszyty Naukowe Akademii Rolniczej we Wrocławiu. Zootechnika

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2004

|

tom 50

14

European Wood Week 2002

72%

Hikiert M. A., Sabiniarz A.

Biuletyn Informacyjny Ośrodka Badawczo-Rozwojowego Przemysłu Płyt Drewnopochodnych w Czarnej Wodzie

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2002

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tom 43

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nr 1-2

51

15

Evaluation of the economical aspects of Polish beekeeping

72%

Semkiw P., Skubida P.

Journal of Apicultural Science

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2010

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tom 54

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nr 2

16

Wielka gala V edycji Programu Gospodarczo-Konsumenckiego Solidna Firma

72%

Arciszewski M.

ABC Jakości

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2007

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nr 1-2

74-75

17

Osrodek Doradztwa Rolniczego w Boguchwale miejscem promocji i konkursow!

72%

Szeliga A.

Biuletyn Informacyjno-Handlowy. Ośrodek Doradztwa Rolniczego Boguchwała

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1994

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nr 11

9-11

18

Obszar oraz hierarchia działań integracyjnych w sferze promocji

72%

Pabian A.

Marketing i Rynek

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2009

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tom 16

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nr 04

19

Postrzeganie reklamy spolecznej przez mlodziez

72%

Szczesna A., Szreder M.

Marketing i Rynek

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2002

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tom 09

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nr 04

29-34

20

The diversity of marketing activities on the websites of Polish dairy cooperatives

72%

Strzebicki D.

Acta Scientiarum Polonorum. Oeconomia

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2014

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tom 13

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nr 2

The article presents evaluation of marketing activities of Polish dairy cooperatives on their websites. The objective of the research was to determine whether the marketing activities are uniform or differentiated, and what were the differences between the researched websites. In the research the content analysis method was used. In the course of the research the elements of a website were classified into three categories representing marketing functions. Using content analysis, 20 of websites were analysed in terms of websites’ elements performing marketing functions of advertising, public relations and sale. The research proves that the Polish dairy cooperatives implement on their websites differentiated marketing activities in terms of the number of the elements and their marketing functions. Some of the researched cooperatives attach greater importance than others to using their website as a marketing tool.

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