Wyniki wyszukiwania

1

Current approaches to customer relationship management

100%

Triznova M.

Intercathedra

|

2013

|

tom 29

|

nr 2

This paper provides the overview on Customer Relationship Management. Different theoretical approaches to CRM are included in the first part of the paper. It describes CRM development and compares main CRM teaching leading school. Second part of the paper presents the results of research based on Delphi method, which was aimed at finding actual CRM definition and core areas that might support company’s CRM, in order to build strong relationships with customers.

2

Giving customers full control over prices: state of the research in marketing

88%

Krzyzanowska M., Tkaczyk J.

Handel Wewnętrzny

|

2018

|

tom 64

|

nr 4 t.2

The article gives an updated review on how the PWYW mechanism is conceptually defined and how it has been empirically analysed so far. The objective is to get an in-depth understanding of the state of research from the point of view of marketing, especially regarding how empirical verification of PWYW is conducted. In doing so, several insights on how to further research this phenomenon from the point of view of marketing are given.

3

Customer satisfaction as a factor of success in quality management system

88%

Savov R.

Acta Agraria et Silvestria. Series Agraria

|

2005

|

tom 44

|

nr 2

207-212

Customer is now key point in strategic orientation of all companies. It is necessary to identify, influence and meet requierements of all customers. Then we can have a lot of satisfied customers, who will repeat their purchases in shops. Customer compares his expectations with services of companies. Then he chooses which firm can be preferred. Expectations are determined by personal needs, experiences from past and mutual communication between customers. Satisfied customers bring improvement into company because they repeat purchasing which is leads to bigger profits and lower costs and they make also a firm image advertising.

4

Total supplier management and product recall management in automotive

75%

Wollny R. S.

Intercathedra

|

2013

|

tom 29

|

nr 1

In this article the relationship between Total Supplier Management and product recall is presented. Survey results will confirm that Total Supplier Management (TSM) is an important success factor of Product Recall Management (PRM). Based on a survey on quality assurance and product recall management in automotive, the different group opinion on market positions and the importance of major aspects of quality assurance and product recall management has been analyzed. In result, the importance and details of total supplier management compared to quality assurance and product recall management could be correlated. This information has been derived step by step and by means of direct auto-correlation techniques. Both motivation and hindering factors for supplier integration are discussed, and it could be shown that good total supplier management helps reduce costs and product faults improving collaboration. TSM has a positive effect on current and future preparedness for quality assurance and product recalls, and will be an absolute necessity for distributed modern markets.

5

Service quality level of internet banking websites in Polish commercial banks. Customers' view

75%

Khmarskyi V.

Towaroznawcze Problemy Jakości. Polskie Towarzystwo Towaroznawcze

|

2017

|

nr 1

6

Retro-innovation versus family life cycle as a predictor of behaviour

75%

Loucanova E.

Intercathedra

|

2013

|

tom 29

|

nr 3

This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation – new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.

7

Evaluation of customer awareness of parabens used in cosmetics

75%

Szkiel A., Walkusz R.

Towaroznawcze Problemy Jakości. Polskie Towarzystwo Towaroznawcze

|

2017

|

nr 3

8

Pomiar satysfakcji klientow i jego znaczenie dla przedsiebiorstw - problemy badawcze

75%

Niezurawski L., Kobylanski A., Pawlowska B.

Problemy Jakości

|

2003

|

tom 35

|

nr 03

8-11

9

Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik

The role of retail companies' information management in the efficiency of supply chains - an overview

75%

Dul N., Szarka K.

Roczniki Naukowe Stowarzyszenia Ekonomistów Rolnictwa i Agrobiznesu

|

2011

|

tom 13

|

nr 6

This paper aims to present a systemic approach of some important information sharing ways from the point of view from the efficiency of supply chains, and provides a short review of Hungarian retail sectors related, actual status. The success of supply chains can be based on the partnership among the member sites and especially on the quality and quantity of the shared information. The aim of profit maximization in a supply chain can be mostly achieved through the minimization of transportation costs and at the same time with the maximization of the quantity of sold products. However the utilization of the high quantity of required data necessitates an appropriate preparedness by each member of the supply chain. Retail has a determinative role in the adequacy of related efficiency requirements, since in the next to last point of the chain it gets primary information related to the end-customers preferences.

10

Determinants of customer satisfaction on the markets of selected dairy products

75%

Niezurawski L.

Polish Journal of Food and Nutrition Sciences

|

2006

|

tom 15/56

|

nr Spec.Issue 1

The work contains a short characterisation of customers’ behaviour on the market of selected dairy products. An attempt was made at an identification of the factors shaping the conduct of purchasers. It has been shown that customer satisfaction should become one of the main objectives of the enterprise. Customer satisfaction, including its measurement, constitutes part of an overall evaluation of the firm’s effectiveness and productivity. The study of satisfaction shows whether the enterprise has planned and realised its calculably defined objectives pertaining to the customer. The correlation between the customer satisfaction and the volume of sales is an argument strongly supporting the policy of turning in the direction of using customer satisfaction, and to be more precise, the information obtained by analysing its measurement in planning, supervision and innovation of the firm’s systems. An adequate determination of the value expected by the customer will be decisive in achieving success by the firm. The value should be understood in terms of consequences (customer’s hierarchy of values) and not in terms of the product’s attributes. Getting to know the customer will allow the enterprise to influence their conduct via suitable strategies, in particular product strategies, prices, distribution and promotion.

11

Wykorzystanie marketingu z baz danych w tworzeniu zwiazkow z klientami

63%

Trojanowski M.

Marketing i Rynek

|

2000

|

tom 07

|

nr 08-09

32-37

12

Koncepcja Customer Relationship Management jako instrument poprawy jakosci obslugi klienta w stomatologii

63%

Bukowska-Piestrzynska A., Piestrzynski P.

Problemy Jakości

|

2002

|

tom 34

|

nr 12

38-40

13

Lojalnosc klientow otwartych funduszy emerytalnych

63%

Olejnik I.

Marketing i Rynek

|

2003

|

tom 10

|

nr 10

21-26

14

Total Quality Management a struktura organizacyjna przedsiebiorstwa

63%

Piotrowicz A.

Problemy Jakości

|

2001

|

tom 33

|

nr 04

13-15

15

Aspekty fizyczne jako element marketingu-mix uslug

63%

Boguszewicz-Kreft M.

Marketing i Rynek

|

2006

|

tom 13

|

nr 02

25-29

16

Zarzadzanie relacjami z klientem. [1] Istota i zasady CRM

63%

Wiacek D., Baginski J.

Problemy Jakości

|

2003

|

tom 35

|

nr 06

16-19

17

Zastosowanie marketingu partnerskiego w budowie trwalych wiezi z klientami

63%

Waskowski Z.

Marketing i Rynek

|

2002

|

tom 09

|

nr 02

5-10

18

Klient a cele i strategia firmy

63%

Mazurek-Lopacinska K.

Marketing i Rynek

|

2003

|

tom 10

|

nr 04

21-25

19

LIGNA zapewnia większe bezpieczeństwo dla większej liczby klientów

63%

Biuletyn Informacyjny Ośrodka Badawczo-Rozwojowego Przemysłu Płyt Drewnopochodnych w Czarnej Wodzie

|

2020

|

tom 61

|

nr 3-4

20

Marketing partnerski w swietle badan

63%

Waskowski Z., Leszczynski G.

Marketing i Rynek

|

2002

|

tom 09

|

nr 09

29-34

Ograniczanie wyników

Current approaches to customer relationship management

Giving customers full control over prices: state of the research in marketing

Customer satisfaction as a factor of success in quality management system

Total supplier management and product recall management in automotive

Service quality level of internet banking websites in Polish commercial banks. Customers' view

Retro-innovation versus family life cycle as a predictor of behaviour

Evaluation of customer awareness of parabens used in cosmetics

Pomiar satysfakcji klientow i jego znaczenie dla przedsiebiorstw - problemy badawcze

The role of retail companies' information management in the efficiency of supply chains - an overview

Determinants of customer satisfaction on the markets of selected dairy products

Wykorzystanie marketingu z baz danych w tworzeniu zwiazkow z klientami