The use of integrated marketing communication in the woodworking industry

• Autorzy: Novakova R. , Tomankova A.
• Języki publikacji: EN

Abstrakty

EN

The use of integrated marketing communication in practice has several advantages. The most important advantage is that such a way of communication is chosen that will strike the target group for which the information is intended the most efficiently and that will at the same time save costs. Integrated marketing communication is also a tool of competitiveness. Properly chosen marketing communication can help even in the woodworking industry. The aim of this paper will therefore be to highlight the benefits and effectiveness of such communication.

Słowa kluczowe

EN

integrated marketing communication; communication process; strategy; woodworking industry; marketing communication; effectiveness

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2011
• Tom: 27
• Numer: 4
• Opis fizyczny: p.27-29,ref.

Twórcy

autor

Novakova R.

• Faculty of Mass Media Communication, University of Ss.Cyril and Methodius in Trnava, Nam.J.Herdu 2, 917 00 Trnava

autor

Tomankova A.

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