EN
The main objective of this paper was presentation of differentiation of consumer behaviour in related to consumption of tea and identification of social and demographic variables which influence these behaviours. Empirical material come from questionnaire researches conducted in 2004 among Ostrów inhabitants. Tea is a very popular drink, and frequency and quantity of consumption depended on social and demographic factors. The most important differences in consumer behaviour are related to, among other things, choice of sort of tea, choice of form of tea, additions (sugar, milk), and place of consumption. The following factors differentiate these behaviours: gender, age and level of incomes.