Solution of the question of CSR and marketing challenges

• Autorzy: Holiencinova m. , Nagyova L. , Sedliakova I.
• Języki publikacji: EN

Abstrakty

EN

The topic of sustainability has taken center stage around the world and has driven the attention and focus of a growing number of powerful voices and interests around the world. Constantly increasing competitive and social tension forces companies to find new approaches in business behaviour. Increasing needs force companies to support these demands sustainably. Initiatives of corporate social responsibility (CSR) should be incorporated into strategy in every business entity. The purpose of this paper is to determine the importance of CSR and new marketing approaches through sustainable marketing in business activities. In order to fulfill defined objectives of the paper were collected and used primary and secondary sources of information, as well as the method of interview using a questionnaire (total number of respondents was 120 agrifood entities).

• Wydawca: -
• Czasopismo: Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2014
• Numer: 12[61]
• Opis fizyczny: p.43-54,fig.,ref.

Twórcy

autor

Holiencinova m.

• Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.Andreja Hlinku 2, 949 76 Nitra, Slovak Republic

autor

Nagyova L.

• Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.Andreja Hlinku 2, 949 76 Nitra, Slovak Republic

autor

Sedliakova I.

• Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.Andreja Hlinku 2, 949 76 Nitra, Slovak Republic

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