Retro-innovation versus family life cycle as a predictor of behaviour

• Autorzy: Loucanova E.
• Języki publikacji: EN

Abstrakty

EN

This paper describes the retro-innovations and their importance for customers in the family life cycle. The accelerated rate of technological and social change left people disconnected and suffering from stress. The majority of social problems are symptoms of future shock. New products and services are designed to connect us with the past in ways that are nostalgic, interactive and environmental. This can be called an example of a unique kind of innovation – new technologies, new products or experiences that are designed around connecting us with the past that is nostalgic. Something called Retro Innovation.

Słowa kluczowe

EN

retro-innovation; innovation; family; life cycle; customer; behaviour

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2013
• Tom: 29
• Numer: 3
• Opis fizyczny: p.48-52,fig.,ref.

Twórcy

autor

Loucanova E.

• Department of Marketing, Trade and World Forestry, Faculty of Wood Sciences and Technology, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovak Republic

Bibliografia

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