EN
The objective of the work is to represent the conception of the system of country household expert women’s professional improvement, employed in agricultural advisory centres, for the requirements of country women enterprise development. It was found that both the country women’s and country household expert women’s level of professional knowledge in the range of enterprise is low. In the agricultural advisory centres managers’ opinion it is obvious that there is the urgent need to change philosophy (idea) of advisory activities for the benefit of country household and country women. The main idea in country household advisory activities should be to increase the women’s part in multifunctional development of rural areas. It means that the advisory "centre of gravity" would be transferred from the traditionally understood country household to the problems of women’s enterprise and creating active attitudes towards the development of local circles, including the leaders of socio- economic and cultural country life. The new advisory idea for the benefit of country women should be reflected in the system of country household expert women’s professional improvement.