E-shop – the innovative way of sale and communication

• Autorzy: Sramekova Z. , Vilhanova L.
• Języki publikacji: EN

Abstrakty

EN

Currently, e-shop is very common form of retail sale. Today's consumer is very demanding and increasingly prefers shopping from the comfort of his home. Therefore, individual businesses are trying to meet this trend and in addition to traditional forms of marketing they are also offering online purchasing options. However, e-shop offers a personal approach to dealing with customers and allows building long-term relationship.

• Wydawca: -
• Czasopismo: Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2012
• Numer: 07[56]
• Opis fizyczny: p.127-132,fig.,ref.

Twórcy

autor

Sramekova Z.

• Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.A. Hlinku 2, 949 01 Nitra, Slovak Republic

autor

Vilhanova L.

• Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.A.Hlinku 2, 949 01 Nitra, Slovak Republic