Increasing competitiveness of small and medium enterprises through the usage of marketing communication in clusters of services in Slovakia

• Autorzy: Loucanova E.
• Języki publikacji: EN

Abstrakty

EN

Despite of the economy globalization and sophisticated global communications technologies, currently, more attention is paid to development of clusters and to marketing communication of clusters. The aim of this paper is the analysis of marketing communication tools in business clusters of services in Slovakia. This is known as the marketing communications mix. This is charting of the tools of marketing communication forming the basis of a marketing communications campaign in the cluster of services.

Słowa kluczowe

EN

competitiveness; small enterprise; medium enterprise; marketing communication; cluster; service; Slovakia

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2015
• Tom: 31
• Numer: 1
• Opis fizyczny: p.38-43,fig.,ref.

Twórcy

autor

Loucanova E.

• Department of Marketing, Trade and World Forestry, The Faculty of Wood Sciences and Technologies, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovak Republic

Bibliografia

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