EN
The study examines the economic analysis of Hydrocotyle asiata in Kaduna, North Local Government Area of Kaduna State. One hundred (100) questionnaires were randomly administered and forty-one (41) were retrieved from the respondents. Descriptive statistics, farm budgetary techniques and marketing efficiency were used to analyze the data collected. The results show that 60.98% of all sellers were male, while that of female was 39.02%. In addition, 48.78% of the marketers were aged between 31 – 40 years and a majority, 68.29% are married. Furthermore, 43.90% of all these individuals had at least primary education, while 4.88% had no formal education. The traders were also found to be faced with challenges of transportation, seasonality, storage, price fluctuation and pest infestation. The marketing of kola (Hydrocolyte asiata) in the study area is profitable and efficient, with a net income of eleven thousand eight hundred and fifty-one naira, twelve kobo (N11,851.12) per annum and a marketing efficiency of 40.40. However, it is recommended that adequate storage facilities be provided to check excessive dryness of the kola and pest infestation during storage. Moreover, the marketers should form a cooperative group in order to access loan and credit facilities from government so as to boost and improve their market.