Działalność promocyjna w koncepcji sustainability

• Autorzy: Pabian A.

Warianty tytułu

EN

Promotion activity in the concept of sustainability

• Języki publikacji: PL

Abstrakty

EN

Sustainable promotion is a part of sustainable marketing belonging to the young, just emerging area of knowledge called sustainable science. Through it, an organization achieves its marketing goals with regard to the principles of sustainable development. A characteristic feature of sustainable promotion is a selection of its means as well as both the forms and content of promotional messages according to the principles of sustainable development. The source of these messages is advertising, direct marketing, sales promotion, public relations and promotion in the process of personal selling. Sustainable promotion is the response to the bad state of health of our planet due to the continuing growth of the environmental and social threats and it helps to balance the intergenerational needs.

Słowa kluczowe

PL

marketing zrownowazony; rozwoj zrownowazony; promocja zrownowazona; dzialalnosc promocyjna; marketing; promocja

• Wydawca: -
• Czasopismo: Marketing i Rynek
• Rocznik: 2013
• Tom: 20
• Numer: 08
• Opis fizyczny: s.12-17

Twórcy

autor

Pabian A.

• Instytut Marketingu, Wydział Zarządzania, Politechnika Częstochowska, Częstochowa