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2001 | 03 | 3 |

Tytuł artykułu

The development and application of the theory of planned behaviour to food consumption

Warianty tytułu

EN
Rozwój i zastosowanie teorii planowania zachowań konsumpcji żywności

Języki publikacji

EN

Abstrakty

EN
The aim of this study was to analyse potential differences between Belgian and Polish consumers in intention to consume chocolate. Research procedure is based on the Theory of Planned Behaviour (TPB), which is a method applied in investigation of performance where a problem of incomplete volitional control exists. In this context, the chosen method seems adequate especially after two modifications. First, is inclusion of an affective component, which is analysed through the preference score and the taste index. A second modification lays in addition of self-stated habit. The results are presented in cross-country design. In the current study, the TPB model is only a part of the framework in which affective, conative, and cognitive dimensions are jointly analysed. The proposed Cognition and Affection-Related Behavioural Intention (CARBI) model enables a comparison of the strength of influences between countries in the total sample. Data evaluation by correlation, multiple regression and the analysis of variance is implemented. Results show a clear difference in perceived behavioural control, while the attitude component is a strong predicting variable for both countries. Preference for chocolate does not add to predictive power of consumer intentions in contrast to the self-stated habit. The region of living and personality of respondents are considered as good predictor variables.

Wydawca

-

Rocznik

Tom

03

Numer

3

Opis fizyczny

p.10-19,fig.,ref.

Twórcy

  • Agro-Marketing Department, Gent University, Gent, Belgia
autor
  • Agro-Marketing Department, Gent University, Gent, Belgia

Bibliografia

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  • Ajzen I. (1985): From intentions to actions: A theory of planned behaviour. In: Action-Control: from Cognition to Behaviour, Eds. J. Kuhle & J. Beckmann, Heidelberg: Springer, 11-39.
  • Ajzen I. (1991): The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
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  • Eagly A.H., Chaiken S. (1993): The Psychology of Attitudes. Fort Worth, TX: Harcourt Brace.
  • Elder G.H. (1991): Lives and social change. In: Theoretical advances in life course research, Ed. W.R. Heinz, New York: Verlag Weinhelm.
  • Fishbein M., Ajzen I. (1975): Belief, Attitude, Intention and Behavior. An Introduction to Theory and Research. Addison-Wesley, Reading, MA.
  • Furst T., Connors M., Bisogni C.A., Sobal J., Falk L.W. (1996): Food choice: a conceptual model of the process. Appetite, 26, 247-266.
  • Januszewska R., Viaene J. (2001): Sensory segments in preference for plain chocolate across Belgium and Poland. Food Quality and Preference, 12(2), 97-107.
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  • Lähteenmäki L., Tuorila H. (1998): Predicting the intention to use juice or milk in three contexts. Food Quality and Preference, 9(4), 231-236.
  • Mowen J.C. (1993): Consumer Behaviour. Ed. Macmillan Publishing Company, N.Y.
  • Raats M. M. (1992): The role of beliefs and sensory responses to milk in determining the selection of milks of different fat content. PhD Thesis, University of Reading, Reading, UK.
  • Raats M.M., Shepherd R., Sparks P. (1995): Including moral dimensions of choice within the structure of the theory of planned behaviour. Journal of Applied Social Psychology, 25, 484-494.
  • Shepherd R. (1989): Factors influencing food preferences and choice. In: Handbook of the Psychophysiology of Human Eating, Ed. R. Shepherd, Chichester: Wiley, 3-24.
  • Shepherd R. (1990): Attitudes and beliefs as determinants of food choice. In: Psychological Basis of Sensory Evaluation, Eds. R.L. McBride & H.J.H. MacFie, London: Elsevier Applied Sei., 141-161.
  • Sparks P., Shepherd R. (1992): Self-identity and the theory of planned behaviour: assessing the role of identification with "green consumerism". Social Psychology Quarterly, 55(4), 388-399.
  • Sparks P., Shepherd R. Wieringa N., Zimmermanns N. (1995): Perceived behavioural control, unrealistic optimism and dietary change: an exploratory study. Appetite, 24, 243-255.
  • Stafleu A., de Graaf C., Van Staveren W. (1991): A review of selected studies assessing social-psychological determinants of fat and cholesterol intake. Food Quality and Preference, 3, 183-200.
  • Taylor S., Todd P. (1995): Understanding household garbage reduction behavior: a test of an integrated model. Journal of Public Policy and Marketing, 14(2), 192-204.
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  • Triandis H.C. (1977): Interpersonal Behavior. Brooks/Cole, Monterey.
  • Tuorila H., Pangborn R.M. (1988a): Behavioural models in the prediction of consumption of selected sweet, salty and fatty foods. In: Food Acceptability, Ed. D.M.H. Thomson, Elsevier Applied Sei., London, 267-279. Tuorila H., Pangborn R.M. (1988b): Prediction of reported consumption of selected fat-containing foods. Appetite, 11, 81-95.
  • Viaene J., Januszewska R. (1999): Quality function deployment in the chocolate industry. Food Quality and Preference, 10, 377-385.

Typ dokumentu

Bibliografia

Identyfikatory

Identyfikator YADDA

bwmeta1.element.agro-b5e5eb8b-023c-487e-816f-020cbef72f3c
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