EN
The aim of this study is to develop a method of creating a graphical analysis that shows the relations between Kansei evaluation and design elements. In the first stage, all samples are mapped on a two-dimensional plane according to the results of analysis on design elements. The coordinates of each sample in the map are solved by the Quantification Theory Type 3 model using the computation method of correspondence analysis. In the next stage, a three-dimensional contour map is created for the specific Kansei word the researcher or product designer wishes to focus on. The Kansei evaluation value for each sample is added as the height of the sample in the map. Then the contour which interpolates between the Kansei values of the samples is computed using local regression smoothing. The proposed methodology creates a 3-D contour map that helps researchers to recognize both the linear and complicated nonlinear relations between Kansei and design elements.