Eco marketing in agriculture and barriers to organic food sales

• Autorzy: Kretter A. , Kadekova Z.
• Języki publikacji: EN

Abstrakty

EN

Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools.

• Wydawca: -
• Czasopismo: Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2013
• Numer: 10[59]
• Opis fizyczny: p.394-401,ref.

Twórcy

autor

Kretter A.

• Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.A.Hlinku 2, 949 76 Nitra, Slovak Republic

autor

Kadekova Z.

• Department of Marketing, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr.A.Hlinku 2, 949 76 Nitra, Slovak Republic

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