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2014 | 26 | 1 |

Tytuł artykułu

European Union agri-food quality schemes for the protection and promotion of geographical indications and traditional specialities: an economic perspective

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Warianty tytułu

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EN

Abstrakty

EN
The schemes for identifyłng and protecting the names of agricultural products and foods having specific ąualities, have been launched by European Union as a part of its complex agricultural ąuality policy. The main objective of this article is to examine different aspects of three of the schemes, developed for products with specific characteristics resulting from a particular origin or farming method: PDO (Protected Designation of Origin), PGI (Protected Geographical Indication) and TSG (Traditional Speciality Guarantied). The focus is mainly on the economic issues of the production and marketing of products and foodstuffs registered under particular schemes. The methodology includes studying the existing literaturę and European regulations on the subject, collecting and analysing statistical data as well as examining a short practical case. The economic theory suggests that PDO/PGI/TSG registration results in the higher ability of producers to compete in the market. The increasing number of registrations confirms the growing interest of producers in using it as a tool to create competitive advantage. However, a higher price for such products compared with a standard product, does not always translate into a market success, sińce producing them reąuires farmers to follow a certain specification and this may involve additional costs. The analysis of the Vistula Cherry case found that there are significant market opportunities for certified producers of high ąuality fruits due to excellent characteristics of their products, but at the same time they face certain external and internal challenges and need to further develop their production and marketing skills, within the framework of the local col)ective organization.

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-

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Tom

26

Numer

1

Opis fizyczny

p.3-17,fig.,ref.

Twórcy

  • Department of Foreign Trade, Cracow University of Economics, Rakowicka 27, 31-510 Krakow, Poland

Bibliografia

  • AND - INTERNATIONAL, 2012. Value of production of agricultural products and foodstuffs, wines, aromatised wines and spirits protected by a geographical indication (GI). Finał report by the European Commission and AND International, Oct. 2012.
  • BARHAM E., 2003. Translating terroir: the global challenge of French AOC labelling. J. Rural Stud. 19: 127-138.
  • BARJOLLE D., SYLVANDER B., 2000. Some factors of success for origin labelled products in agri- food supply chains in Europę: market, internal resources and institutions. In: B. Sylvander, D. Barjolle and F. Arfini (Eds). The Socio-Economics Of Origin Labelled Products In Agri-Food Supply Chains: Spatial, Institutional And Co-Ordination Aspects. INRA Actes et Communications 17-1: 45-71.
  • BELLETTI G., BURGASSI T., MANCO E., MARESCOTTI A., PACCIANI A., SCARAMUZZI S., 2007. The roles of geographical indications (PDO and PGI) on the internationalisation process of agro-food products. Contributed Paper prepared for presentation at the 105th EAAE Seminar ‘International Marketing and International Trade of Quality Food Products’, Bologna, Italy, March 8-10, 2007. Available Online at http://ageconsearch.umn.edU/bitstream/7851/l/ cp070035.pdf; cited on 09 July 2013.
  • BELLETTI G., MARESCOTTI A., 2011. Evaluating the effects of protecting Geographical Indications: scientific context and case studies. In: Swiss Federal Institute of Intellectual Property (Ed.). The Effects of Protecting Geographical Indications. Ways and Means of their Evaluation, Berne, Publication n.7 (07.11): 31-121.
  • Bramley C., 2011. A review of the socio-economic impact of geographical indications: considerations for the developing World. Paper prepared for presentation at the WIPO Worldwide Symposium on Geographical Indications June 22 - 24 2011, Lima, Peru: 1-22. Available Online at http://www.wipo.int/ edocs/mdocs/geoind/en/wipo_geo_lim_ll/wipo_ geo_lim_ll_9.pdf; cited on 15 July 2013.
  • DOOR database. Available Online at: http://ec.europa.eu/ agriculture/quality/door/ list.html; cited on 15 July 2013.
  • DZIEWIRZ F., 2013. „Wiśnia Nadwiślanka” w unijnym systemie jakości żywności. The Nadwiślanka Fruit and Vegetable Producers’ Cooperative, IX Wojewódzkie Święto Kwitnącej Wiśni, Plantpress, Nowe.
  • EUROPEAN COMMISSION, notice No 2009/C 104/09. Publication of an application pursuant to Article 6(2) of Council Regulation (EC) No 510/2006 on the protection of geographical indications and designations of origin for agricultural products and foodstuffs, ‘Wiśnia Nadwiślanka’. Official Journal of the European Union, 2009.
  • EUROPEAN COMMISSION, 2011. Europę, the taste of ąuality, Europę values the diversity of its ąuality products. European Commission, Directorate - General for Agriculture and Rural Development, Luxembourg: Office for Official Publications of the European Communities, 2011.
  • EUROPEAN COMMISSION, 2013. Agriculture and Rural Development, Geographical indications and traditional specialties. Available online at http:// ec.europa.eu/agriculture/quality/schemes; cited on 09 July 2013.
  • GIOVANNUCCI D., JOSLING T., KERR W., 0’CONNOR B., YEUNG M.T., 2009. Guide to Geographical Indications: Linking products and their origins, International Trade Centre, Geneva.
  • GOODMAN D., 2003. The quality ‘turn’ and alternative food practices: reflections and agenda. J. Rural Stud. 19: 1-7.
  • GREEN PAPER on agricultural product quality: product standards, farming requirements and quality schemes, Commission ofthe European Communities, Brussels, 15.10.2008.
  • HEGNES A.W., 2012. Introducing and practising PDO and PGI in Norway, Anthropology of Food. Available online at http://aof.revues.org/7210; cited on 09 July 2013.
  • HUGHES D., 2002. Consumer interests and the reform of the CAP: a review of relevant documentation and research, Imperial College, University of London: 1-31. Available online at http://ec.europa.eu/ consumers/reports/rep02_en.pdf; cited on 09 July 2013.
  • ILBERY B., KNEAFSY M., 2000. Producer constructions of quality in regional specialty food production: a case study from south West England. J. Rural Stud. 16: 217-230.
  • JOSLING T., 2006. What’s in a Name? The Economics, Law, and Politics of Geographical Indications for Foods and Beverages. Institute for International Integration Studies Discussion, Paper No. 109: Trinity College, Dublin: 1-33. Available online at http://www.tcd.ie/iiis/documents/discussion/pdfs/ iiisdpl09.pdf; cited on 09 July 2013.
  • LONDON ECONOMICS, 2008. Evaluation of the CAP policy on protected designations of origin (PDO) and protected geographical indications (PGI), London. Study financed by the European Commission.
  • MARESCOTTI A., 2003. Typical products and rural development: Who benefits from PDO/PGI recognition? Paper presented at: Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy. 83rd EAAE Seminar, Chania, Greece, 4-7 September. Avai labie online at http://www.fao.org/fileadmin/templates/ olq/documents/documents/cherry%20of%20 Lari%20marescotti.pdf; cited on 09 July 2013.
  • MARSDEN T., BANKS J., BRISTOW G., 2000. Food supply chain approaches: exploring their role in rural development. Sociologia Ruralis 40 424-438.
  • MARTY F., 1997. Which are the ways of innovation in PDO and PGI products? In: F. Arfini and C. Mora (Eds). Typical and Traditional Products: Rural Effect and Agro-Industrial Problems. Proceedings of 52nd EAAE Seminar (19-21.6.1997), Parma. Available online at http://www.origin-food.org/pdf/eaae97/02_ marty.pdf; cited on 09 July 2013.
  • PORTER M., 1990. The Competitive Advantage of Nations, The Free Press, New York.
  • REGULATION (EU) No 1151/2012 of The European Parliament and of The Council, of 21 Nov. 2012 on ąuality schemes for agricultural product and foodstuffs, Article 1.
  • SUSZYNA J., 2012. Wiśnia nadwiślanka w unijnym systemie jakości. The Nadwiślanka Fruit and Vegetable Producers’ Cooperative, VIII Wojewódzkie Święto Kwitnącej Wiśni. Plantpress, Nowe.
  • SUSZYNA J., 2013. Szanse i zagrożenia uprawy ‘Wiśni nadwiślanki’. The Nadwiślanka Fruit and Yegetable Producers’ Cooperative, VIII Wojewódzkie Święto Kwitnącej Wiśni. Plantpress, Nowe.
  • WARNER K.D., 2007. The ąuality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes. J. Rural Stud. 23: 142-155.

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