Research of influence of chosen tools of marketing mix on behaviour of customer when choosing the furniture

• Autorzy: Kusa A. , Olsiakova M.
• Języki publikacji: EN

Abstrakty

EN

New market surrounding, that is the result of the transforming society, the knowledge and information allowing understanding the purchasing decision-making and mental processes of this decision-making, are inevitable for producers and salesmen of the furniture commodities and their future development. Only the knowledge of their customers and their expectations will help the producers and sellers to react elastically on their needs and wants in constantly changing surroundings that brings plenty of opportunities. Only those entrepreneurs achieve prosperity who try to get the most complex information about the market, customers and through the own supply they help them to obtain the needful product, in right time, on right place ad for the right price. The success of the marketing program depends on the understanding and knowledge the consumer, his attitudes and values and finding the new ways of consumers’ orientation.

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2009
• Tom: 25
• Opis fizyczny: p.73-75,fig.,ref.

Twórcy

autor

Kusa A.

• Department of Marketing, Trade and World Forestry, Faculty of Wood Science and Technology, Technical University in Zvolen, T. G. Masaryka 24, 960 53 Zvolen, Slovakia

autor

Olsiakova M.

• Department of Forest and Wood Products Economic and Policy, Faculty of Forestry and Wood Technology, Mendel University of Agriculture and Forestry Brno, Zemedelska 3, 613 00 Brno, Czech Republic

Bibliografia

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• 2. Kulčáková M., Richterová K. Spotrebiteľ na trhu. Vydavateľstvo Sprint. 1. vydanie 1997, 182 s. ISBN 80-88848-19-9.
• 3. Olšiaková M. Výskum preferencií spotrebiteľov na trhu s nábytkom s ohľadom na vybrané nástroje marketingového mixu. Edamba: Zborník z 8. medzinárodnej vedeckej konferencie doktorandov, Nové Zámky. Bratislava: Ekonóm, 2005. ISBN 80-225-2066-7.
• 4. Olšiaková M. Výskum vplyvu vybraných nástrojov marketingového mixu na nákupné správanie sa spotrebiteľa na trhu s nábytkom: Dizertačná práca, 2005.