Users' attitudes towards print and digital

• Autorzy: Kaputa V. , Palus H.
• Języki publikacji: EN

Abstrakty

EN

This paper deals with the end-users’ attitudes towards print and digital information and preferences to use print or digital media. Results of pilot questionnaire survey showed that while digital media are preferred to be used for writing, printed media are still favoured for reading. Furthermore, users are rather traditional in storing written information in a printed form. The statistical tests carried out confirmed hypothesis that there are differences in preferences between defined groups of respondents categorised by gender, age and level of education.

Słowa kluczowe

EN

user attitude; print; paper; digital media; preference

• Wydawca: -
• Czasopismo: Intercathedra
• Rocznik: 2013
• Tom: 29
• Numer: 2
• Opis fizyczny: p.28-34,fig.,ref.

Twórcy

autor

Kaputa V.

• Department of Marketing, Trade and World Forestry, Faculty of Wood Sciences and Technology, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovakia

autor

Palus H.

• Department of Marketing, Trade and World Forestry, Faculty of Wood Sciences and Technology, Technical University in Zvolen, T.G.Masaryka 24, 960 53 Zvolen, Slovakia

Bibliografia

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