Preferencje help
Polish version English version Język
Widoczny [Schowaj] Abstrakt
Liczba wyników

Znaleziono wyników: 13

Liczba wyników na stronie
Pierwsza strona wyników Pięć stron wyników wstecz Poprzednia strona wyników Strona / 1 Następna strona wyników Pięć stron wyników wprzód Ostatnia strona wyników

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych:  web site
help Sortuj według:

help Ogranicz wyniki do:
Pierwsza strona wyników Pięć stron wyników wstecz Poprzednia strona wyników Strona / 1 Następna strona wyników Pięć stron wyników wprzód Ostatnia strona wyników
1
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Potential of image optimization on websites of rural tourism facilities in Poland

100%
Krol K., Zdonek D.
Journal of Agribusiness and Rural Development
|
2020
|
tom 1[55]
2
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Analysis of Polish Internet retail sites offering electronic cigarettes

100%
Zarobkiewicz M. K., Wozniakowski M. M., Slawinski M. A., Samborski P. M., Wawryk-Gawda E., Jodlowska-Jedrych B.
Roczniki Państwowego Zakładu Higieny
|
2016
|
tom 67
|
nr 3
Background. Electronic cigarettes as possibly healthier alternative to conventional cigarettes are gaining popularity worldwide, although they are still hazardous to human health. Partly it is caused by unregulated advertising and online sales. Unfortunately it is more and more popular for youth to try electronic cigarettes. Objective. The aim of the study was to assess the marketing claims used by Polish websites offering electronic cigarettes Material and Methods. A search using Google search engine was performed in July 2015 for two keywords: e-papierosy [e-cigarettes] and elektroniczne papierosy [electronic cigarettes]. First 150 websites (15 pages) were listed. After initial review 86 pages met all inclusion criteria and were included in the study. Pages were searched for presence of 13 selected marketing claims as well as age-related warning and any social websites connections. Results. Age-related warning was present on only 33.72% (n=29) websites. Two thirds has its own Facebook fan-page with average 1922.09 ± 3634.86 likes. Articles about health are available on 10.46% (n=9) websites, 53.49% (n=46) states that e-cigarettes are healthier than conventional ones, 39.53% (n=34) emphasized that during usage of e-cigarettes no tarry substances are produced. Two pages had special article in which conventional and electronic cigarettes were compared. Almost half (44.19%) remarked that e-cigarettes are cheaper in usage than conventional, one third pointed out the simplicity of usage. 32.56% advertised e-cigarettes as aid in quitting smoking. One fourth stated that e-cigarettes are harmless for surroundings. 33.72% marketed them as a way of bypassing public smoking act. 56.98% remarked the variety of liquid tastes offered. Conclusions. Electronic cigarettes and their rising popularity create another new possible threat for public health as the widely available information emphasize safety of e-cigarettes usage and as their availability and usage is not limited or restricted by law.
3
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

The diversity of marketing activities on the websites of Polish dairy cooperatives

84%
Strzebicki D.
Acta Scientiarum Polonorum. Oeconomia
|
2014
|
tom 13
|
nr 2
The article presents evaluation of marketing activities of Polish dairy cooperatives on their websites. The objective of the research was to determine whether the marketing activities are uniform or differentiated, and what were the differences between the researched websites. In the research the content analysis method was used. In the course of the research the elements of a website were classified into three categories representing marketing functions. Using content analysis, 20 of websites were analysed in terms of websites’ elements performing marketing functions of advertising, public relations and sale. The research proves that the Polish dairy cooperatives implement on their websites differentiated marketing activities in terms of the number of the elements and their marketing functions. Some of the researched cooperatives attach greater importance than others to using their website as a marketing tool.
4
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

The link rot phenomenon and its influence on the quality of the websites of rural tourism facilities in Poland

84%
Krol K.
Economic and Regional Studies
|
2019
|
tom 12
|
nr 1
Subject and purpose of work: The subject of the research were the profiles of links (internal and outbound ones) of websites of rural tourism facilities in Poland. The purpose of the study was to assess the scale of the link rot phenomenon and its impact on the quality of websites of rural tourism facilities in Poland. Materials and methods: The assessment of the link profile was conducted using the Broken Link Checker application. The websites’ quality assessment (the degree of their optimization for search engines) was conducted using three different applications which automate tests. Results: A total of 919 websites were examined. Broken links were recorded on 464 sites, where approximately 65% of them had only a few broken links. Broken links that referred to the description of an offer or social media accounts were particularly unfavourable. No linear correlation was recorded between the number of broken links and the website’s optimization for search engines. Conclusions: The research demonstrated that the scale of the link rot phenomenon was relatively small in the group of the examined sites. It seems, however, that this was not the result of conscious design measures or optimization.
5

Creation standards for W3C web sites used in wood sector portals and vortals in Poland

84%
Parys T.
Intercathedra
|
2011
|
tom 27
|
nr 2
In this study were introduced standarisation organisations working on the needs of Internet. and presented the basic script technologies used to building of web pages for which exist standards defined by the organization W3C. It shows a short profile of portals and the vortals from the wood industry, which were chosen and analysed. The main part of this paper is the analysis of compliance of technologies used to the building of these services with standards, which were defined by W3C organization. This article contains the synthetic discussion of got results and recapitulation and short recapitulation too.
6

Kalkulacja kosztów wykonania oraz promocji strony internetowej gospodarstwa agroturystycznego

84%
Krol K.
Acta Scientiarum Polonorum. Formatio Circumiectus
|
2015
|
tom 14
|
nr 4
Właściciele gospodarstw agroturystycznych dostrzegają szansę na zwiększenie obłożenia kwater poprzez promowanie swoich usług za pomocą Internetu. Wobec tego często decydują się na współpracę z firmą wyspecjalizowaną w tworzeniu projektów sieciowych. W artykule podjęto próbę analizy kosztów wykonania witryny gospodarstwa agroturystycznego oraz warunków współpracy, jakie proponują firmy działające na rynku technologii informacyjnych. W badaniach posłużono się ankietą oraz metodą z rodzaju „tajemniczy klient”. Badania pokazują, że kluczowy może być dobór wykonawcy, do którego kierowane jest zapytanie ofertowe. Wycena wykonania niedużego projektu indywidualnego, przygotowana przez firmę z wypracowaną pozycją rynkową może znacząco przewyższać przeciętne ceny usług świadczonych przez nieduże podmioty z rynków lokalnych. Wskazany jest więc wybór usługodawcy z najbliższej okolicy, ponieważ jego wycena będzie bardziej dostosowana do możliwości klientów i uwarunkowań lokalnych.
7

Social responsibility as a means towards sustainability in timber industry

84%
Adamus-Matuszynska A.
Annals of Warsaw University of Life Sciences - SGGW. Forestry and Wood Technology
|
2012
|
tom 77
Social responsibility as a means towards sustainability in timber industry. Concerns about social responsibility have become an increasingly high profile issue in many countries, industries and businesses. The forest industry is one of the most sensitive sectors paying the crucial role in global sustainable development due to its unique role in industrial development, globalization of economy and increase of social awareness about forest and timber business. The main purpose of the article is to approach theoretically the SR strategy in timber industry by taking into consideration legal and ethical, reputational and social points of view. The second - is to give a simple overview how SR is implemented by the Polish company registered in the Warsaw Stock Exchange. The website of companies registered on the Warsaw Stock Exchange is recognized as a reliable and valuable source of information due to the WSE strategy based on the principles of corporate social responsibility. As a main conclusion of the examination one may stress that although the data gathered in this article is not adequate enough the Polish timber industry does not perceive the sustainability as its major objective. The companies accept only legal requirements and standards. If they carry out socially responsible activities, it is due to a necessity to be visible and perceived as a liable organization.
8
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Marketing quality of texts posted on the websites of rural tourism facilities in Poland

84%
Krol K.
Economic and Regional Studies
|
2018
|
tom 11
|
nr 4
Subject and purpose of work: The subject of the research were texts published on the websites of rural tourism facilities in Poland, and the purpose of the work was to assess their marketing quality. Materials and methods: The evaluation of the marketing quality of the texts was carried out using the web application Audyt Hekko (Blink) on a collection of 842 websites of rural tourism facilities. Results: Texts with a low (poor) marketing utility (as assessed by the testing algorithm) were found on 362 websites, which constituted approximately 44% of the set. Approximately 46.5% of the websites contained texts whose marketing utility was sufficient. Texts posted on 10% of the analysed websites were rated as useful for marketing. Conclusions: The semantic evaluation of the texts published on most rural tourism facilities websites has shown that they have been written in the language of benefits, with the use of phrases that may arouse interest and curiosity. At the same time, however, they required optimization and a greater marketing orientation.
9
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

The quality of the websites of agritourism farms in Visegrad Group countries in the light of selected synthetic measures

84%
Krol K.
Economic and Regional Studies
|
2017
|
tom 10
|
nr 4
Subject and purpose of work: The aim of the work was to evaluate the quality of the websites of agritourism farms in the Visegrad Group countries. Materials and methods: Evaluation of website quality was based on selected “site authority” measures, from the so-called SEO metrics: Trust Rank, Moz Rank and Page Authority, as well as measurement of the selected performance parameters of websites. The research was conducted on a group of 400 websites of agritourism farms, whose addresses were obtained from selected web directories. Results: In the case of as many as 331 sites (approx. 83%) Trust Rank lower than 1 point was recorded. The majority of tested websites are characterised by an average value of the Moz Rank index and a low value of the Page Authority index. The average time taken to load the website in the browser window for the first time was about 2.7 seconds, with as many as 68 (17%) websites being loaded in over 5 seconds. Conclusions: The tested websites are characterised by low values of the authority index, which may indicate poor quality, poor visibility in search results and a lack of recommendations from other valuable sites. Low index values may also mean that, despite the global potential, the tested websites have a merely local impact. Their existence is known to a small number of people and their Internet visibility is negligible or nonexistent. Websites published in such a manner do not fulfil their function.
10
Artykuł dostępny w postaci pełnego tekstu - kliknij by otworzyć plik
Content available

Measuring efficiency of agrotouristic farms from Poland and Slovakia

84%
Krol K., Halva J.
Economic and Regional Studies
|
2017
|
tom 10
|
nr 2
Subject and purpose of work: The aim of the paper was to study traditional measures of efficiency of websites of agrotouristic farms from Poland and Slovakia. Materials and methods: It was assumed that basic measures of efficiency of a website of an agrotouristic farm are: a number of displays, mean time spent by a user in a website and also a mean number of pages which were browsed. 200 websites were analysed and their addresses were gained from online catalogues. The amounts of established measures were gained by means of SimilarWeb application. Results: In case of websites of agrotouristic farms from Poland, statistical data were available for 54 websites whereas for Slovak websites – there were 52 of them. There was by about 15.5% less number of views on the websites of Polish farms in contrast to Slovak ones, however there were Polish websites where users spent more time. In holiday months, tested websites had the highest viewer rating. Conclusions: Performed surveys brought a series of methodical questions. Gained statistics of websites’ usage do not tell much about differences in the Internet using rate in promotion of agrotouristic farms in Poland and Slovakia.
11

Tworzenie statycznych map obiektów przestrzennych z wykorzystaniem metody parametryzacji adresu zasobu sieciowego - analiza porównawcza

67%
Krol K.
Acta Scientiarum Polonorum. Formatio Circumiectus
|
2015
|
tom 14
|
nr 4
Internet zrewolucjonizował sposób przekazywania informacji cyfrowych, które mają geograficzne odniesienie przestrzenne. Umożliwia dostęp do opracowań kartograficznych w czasie rzeczywistym. Zmniejsza koszty publikowania i aktualizacji danych przestrzennych. Narzędzia oraz techniki geoinformatyczne pozwalają tworzyć mapy spersonalizowane i wymieniać się informacjami geograficznymi. Celem pracy jest charakterystyka i analiza porównawcza technik parametryzacji adresu zasobu sieciowego, dostępnych w ramach interfejsów programistycznych API wybranych portali mapowych. Opisywana technika pozwala wywołać w oknie przeglądarki mapę zjawisk przestrzennych w formie rastrowej. Przeprowadzona analiza porównawcza wykazała, że trudno jest wskazać, które z testowanych rozwiązań jest najlepsze, a każdy z prezentowanych interfejsów API ma swoje cechy charakterystyczne.
12

Rozwój lokalnego serwisu infrastruktury informacji przestrzennej w kierunku budowy systemu administrowania nieruchomościami – studium przypadku

67%
Dawidowicz A., Skorupska N.
Acta Scientiarum Polonorum. Administratio Locorum
|
2016
|
tom 15
|
nr 4
13

Renesans metody WAES

67%
Chmielewski J. M.
ABC Jakości
|
2007
|
nr 3-4
109-117
Pierwsza strona wyników Pięć stron wyników wstecz Poprzednia strona wyników Strona / 1 Następna strona wyników Pięć stron wyników wprzód Ostatnia strona wyników
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.