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Biroturystyka w Polsce – charakterystyka zjawiska

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The present paper deals with conditions and opportunities for the development of beer tourism in Poland. The first part characterises the phenomenon. The definition of beer-related tourism can be based on a better-researched phenomenon, namely wine tourism. According to R. Plummer et al. (2005, 449), beer tourism includes excursions to breweries, participation in beer festivals and other beer-related events, during which beer tasting and experiencing the local beer culture are the most important motivation factors for the visitors. The author proposes a classification of beer tourism attractions consisting of two categories: facilities and events. Four types of facilities are distinguished. The fundamental type consists of production breweries, in which the production function dominates. An interesting type are brewpubs, which function both as breweries and as restaurants. Other facilities are being created, too, whose main function is serving the tourists and other visitors. These are mainly brewery museums. The last type of facilities are places where beer is being served, such as pubs. The second category consists of events, divided into two types: events and festivals devoted to beer and, more broadly, culinary and regional events. The second part of the paper presents selected examples of facilities and event related to beer tourism in Poland. Described are breweries, brewpubs, brewery museums, beer routes and beer festivals. The author's discussion unambiguously indicates great potential for beer tourism in Poland. On the one hand, a distinct demand for this kind of attractions and services can be observed, which results from a growing interest in beer making and beer culture. On the other hand, many varied places exist where tourists interested in beer can satisfy their needs and motivations.
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The term "culinary tourism" was introduced by L. Long in 1998, as a method of experiencing other cultures through food. Despite of its many definitions, culinary tourism (or food tourism) can undoubtedly be regarded as a form of cultural tourism (Fig. 3). A. Kowalczyk (2008) points out three reasons for including food tourism in cultural tourism. First, culinary traditions and foodways are integrally related to cultural traditions. Second, culinary tourists get to know other cultures through the consumption of new dishes, ways of serving them, and a broadly defined eating culture. Third, during the „culinary travels”, tourists visit new places, meet their inhabitants, visit places of interest, and get to know local history and traditions. Food tourism is not a new phenomenon. Its origins go back to the Grand Tour travels (17th - 19th c.), although this form of travel involved a small number of tourists and was limited mainly to wine tourism. Nowadays, we can note three aspects which add new dimensions to food tourism, namely: - a growing number of participants in culinary travels (15% of the total number of tourists) and a significant variety of their motivations and expectations; - a significant variety of tourist attractions on offer, both in their thematic aspects (such as wine tourism, beer tourism, Thai cuisine, cuisine of the Podlasie region, and so on), as well as formal ones (such as restaurants, vineyards, breweries, culinary routes, culinary festivals, and so on); - institutionalisation and formalisation of culinary tourism, which results from its growing popularity and from its being regarded as a factor in development and promotion of selected towns or regions. Food tourism is therefore regarded as a means of experiencing regions and/or countries, but gradually, it is also treated as an element of regional development. Its importance is therefore defined not only in its cultural, but also in its economic (commercial) dimension.
Rozwój turystki kulturowej na wsi województwa zachodniopomorskiego jest uwarunkowany posiadaniem wybitnych walorów przyrodniczych oraz znaczących zasobów dziedzictwa historyczno kulturowego. Przybywający na wieś turyści poszukują śladów przeszłości, poznają kulturę materialną i niematerialną regionu, zapoznają się z otaczającą przyrodą, nawiązują kontakty z gospodarstwami i ludnością miejscową, uczestniczą w życiu gospodarczym wsi oraz zabawach ludowych i w ten sposób odkrywają uroki i atrakcyjność turystyczną regionu.
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