Customer is now key point in strategic orientation of all companies. It is necessary to identify, influence and meet requierements of all customers. Then we can have a lot of satisfied customers, who will repeat their purchases in shops. Customer compares his expectations with services of companies. Then he chooses which firm can be preferred. Expectations are determined by personal needs, experiences from past and mutual communication between customers. Satisfied customers bring improvement into company because they repeat purchasing which is leads to bigger profits and lower costs and they make also a firm image advertising.
The paper discusses trends in dairy cows population and milk production in Poland in the period 2004-2009 and the further changes until the year 201S. The aim of the paper was to present the key factors of the success in possibilities of reducing the milk production costs in specialized farms in Poland. Costs of production of bulky feed had about S3%. The factors were the smallest cost of: services and hired work, buying fodder, buying farm heifer, own cubic and filling fodder. In the smallest profitability, sum of savings in the above kind of cost could be even to 92.8% all of the possible savings. Slight differences between the farms with the lowest and the highest production profitability concern the cost of artificial insemination, water, electricity, cleanness means. Average possibilities of the cutting down the milk production cost were: internal farm transport, vet cure and insurance. Moreover, the milk farms which wanted to achieve high profitability in production have to search the saving in every size and in every kind of the cost.
The automotive industry experiences changes and trends because of rising innovation requirements, shorter product life cycles, growing models/varieties and especially increasing process and product complexity3031. Product failures and critical situations are nearly inevitable. From this side a Product Recall Management fulfills quality criteria which are decisive for its effectiveness and success. Eight success factors („key elements”) were formulated which describe an optimal Product Recall Management.