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The article presents the problem of the right of pre-emption of agricultural real property and attempt to answer the question whether it was justified for the legislator to introduce a right which limits an attribute of an owner, such as the right of asset disposal. The statutory right of pre-emption of agricultural property has been regulated in different legal acts and entitle to the lessee, the Agricultural Property Agency and the co-owner. The article also discusses issues concerning the exercise of the right of pre-emption and problems concerning the concurrence of the right of pre-emption from the Act on the establishment of the agrarian system with other cases of the statutory right of pre-emption. In Authors opinion the fact that the right of pre-emption of agricultural property to the lessee and co-owner has to be considered as positive, but some conditions should be change. It is also necessary to change the provisions of the Act of 11 April 2003 on the establishment of the agrarian system concerning the right of pre-emption of the Agricultural Property Agency The objective scope of the application of the right of pre-emption (re-demption) is too wide.
In the paper, results of the analysis of the specialization level depending on the production orientation and economic size of farms of the Polish FADN have been presented Specialization was measured using the concentration index of sales structure. The analysis shows that types of farming delimitated in the FADN system as specialist have on average a higher specialization level. However, there are noticeable differences between specific farm types. Farms delimitated as specialist granivores, specialist horticulture and specialist permanent crops have a strongly concentrated sales structure, whilst specialist field crops and specialist grazing livestock farms are closer to mixed farms. Some irregularities in the farm specialisation level in relation to the economic size of farms have also been identified. Shortcomings of grouping the FADN farms based on SGM may cause a false recognition of farms as mixed or specialized.
Przedstawiono analizą struktury sprzedaży wody mineralnej na rynku w Polsce w 2001 r.
The Polish confectionary market is estimated to be worth 13 billion zlotys. Over 90 percent of Poles admit to buying sweets. For most consumers, they are a constant element of their diet. The confectionary market in Poland is characterised by fragmentation. In the face of such strong competition and the number of consumers, the owners of confectionary brands are forced to seek clients. At the same time, consumers are growing bored with traditional forms of marketing communication. This is counteracted with innovative forms of communication, which engage the consumer in a covert way, such as gamification and competitions. The aim of the article is to present various forms of using games and consumer contests in marketing communication with consumers of confectionery brands. The theoretical considerations were based on the subject literature. The empirical part presents examples of practical implementations of the discussed tools. The main part is a case study describing a gamification project implemented for the purposes of promoting the Milka brand.
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