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The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the process of influencing potential customers. Advertisers more and more often reach for non-conventional and innovative solutions that are a part of innovativeness in a broad sense. This is facilitated by the development of modern mass media. The article touches the problem of the possibility to implement innovative solutions in advertising and perception thereof among consumers. The grounds for considerations are quantitative research surveys carried out among enterprises conducting their active advertising as well as recipients of those activities.
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Sea water intrusions to the Lake Gardno

67%
Lake Gardno, as the central object in the hydrographic structure, is under the influence of land and sea waters. This results in the situation where the lake together with its direct catchment forms a unique geoecosystem which differs from other inland reservoirs performing the role of local or regional recipients in hydrographic systems, in terms of the quality of water as well as the rate and dynamics of transformations occurring in it. This is an effect of overlapping influences of waters inflowing from the catchment and intrusions of sea waters. During intrusions, waters of higher salinity occur and remain during the greater part of the year in the whole water body of the lake, which is conditioned by the shape of the basin facilitating the penetration of salty waters. It was established that the water coming from intrusions remains for at least several days. There is also evidence from reconnaissance measurements that the retention is longer. The easiness of penetration and long retention period result in the fact that only periodically the desaltation effect of potamic waters leads to an almost complete desaltation of water in the whole basin of the lake Gardno.
An analysis of buyers and sales areas according to their significance was conducted in the paper using (he ABC method. The structure of buyers was analysed as well, estimating the number of new customers, regular customers and customers that are gone. The results of research show a high level of sales concentration. Most of sales (ca. 80%) arc made by a small group of' buyers (ca. 20%). The buyers and sales areas deserving special attention were indicated in the paper.
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