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The article presents forms of promotion used by agritourism farm owners in the opinions of 139 students of the University of Life Sciences – SGGW in Warsaw and 35 secondary education students of Jadwiga Dziubińska Agricultural Education Centre Schools in Golądkowo. The paper presents segments of the market for agritourism services in the opinions of survey respondents. According to university and secondary school students, most owners of agritourism farms promote their facilities on their own websites. In the opinion of secondary school students, service providers also promote their facilities on tourism fairs and in the traditional media. However, in the opinion of students entering higher education, as well as those who are prospective graduates, a very important way to promote an agritourism offer is the information transmitted in direct contacts. According to the respondents, families with children most often buy agritourism services.
Ensuring high quality and safety of food has become one of the priorities of the Common Agricultural Policy pursued both at the level of the European Union and individual Member States, including Poland. Consequently, among the measures in the Rural Development Programme for 2007-2013 was Measure 133 ‘Information and promotion activities’ designed to make consumers aware of the specificity of high-quality food products and to point out the benefits of consuming them. Its goal was to increase the demand for agricultural products and foodstuffs covered by food quality schemes and to broaden consumers’ knowledge of both the quality mechanisms and the advantages of the products covered by them. The article presents the results of a multidimensional analysis of financial support, which reveal the level of activity of agricultural producer groups in various Member States in procuring funds under Measure 133.
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