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In recent decades many companies realize the importance of planning product families and managing their portfolio, in addition to developing products that meet customers’ needs and assuring their quality. Considering the lack of similar research conducted in the furniture industry, this paper presents studies dedicated to furniture manufacturers. The aim of this paper is to diagnose the problems possibly resulting from new furniture implementation and describe main determinants influencing product portfolio. The case study was conducted in three large case goods companies. The conclusions indicate that the most important in determining the final size of product range at a furniture company are: new product strategies, the types and quality of raw materials, a sales price of the product (low, middle or high), and a level of difficulty of its constructing and manufacturing.
Scientific and empirical studies reveal that despite the implementation of new product development best practices, there are still many projects that fail within the framework of new product strategy. It means that costs are incurred by many stakeholders making up a specific network of relations, and not just enterprise. The conditions, under which companies operate, also affect strategic marketing and operational activities of the organisation. It is therefore no surprise that identifying and managing NPD have become increasingly important issues in the product innovation literature and practice. The main purpose of this conceptual article is to show interrelations between the level of the maturity progression of the new product development process (maturity growth of NPDP) and the level of security and success of a new product in the market. The article is to propose the conception of measuring the level of maturity progression of the new product development process in the context of its safety and success as well as managerial implications of the proposed measurement conception.
Portfolio management has received a stable and central position both in project management research, product development management research, and companies' management practices during the past decade. Moreover, it has become a central way for companies to manage their product development efficiently and effectively. Developing new products rapidly to enter new markets and capture market share may lead to designing a diverse range of products. The viewpoint presented in this article and its first part, may enable initial evaluation of product portfolios and their management over time conducted for the selected furniture factories. The research was carried on in the second half of 2011 in three large furniture (case goods) companies. The main results indicate that old products constitute on average about 30 – 55% of monthly sales. Also, there are two options for furniture manufactures: either to direct toward implementation of new furniture collections assuming their life cycles to be as long as possible, or launching new products more frequently but with the awareness of their shorter life cycles.
The purpose of this study is to classify the activity of entrepreneurs in the fi eld of the integration of environmental concerns into the various phases of the life cycle of a product/ service and the evaluation of the potential of the selected elements of the organizations important from the perspective of expanding this activity. This paper includes an assessment of the signifi cance of some selected factors in the implementation of business support solutions in the adoption of pro-environmental ideas, and outlines the importance of the location as regards a natural, valuable area for the formation of eco-products. The study revealed no formal basis for the implementation of an eco-product policy and the pro-ecology motivation of half of the entities, resulting mainly from the need for compliance with environmental regulations. Activity in the shaping of eco-products requires a strengthening of the case study group and a more comprehensive approach. Its limitations are fi nancial and information barriers. Most respondents see opportunities for creating organic products as a result of their location.
The research described in this paper is centred around the small spa village of Goczałkowice-Zdrój (German: Bad Gottschalkowitz), located in the south of Poland, in the Silesian Voivodeship, the Pszczyński poviat, and the Goczałkowice- Zdrój commune. Along with the rise in the importance of the tourist services sector – including spa services – the tourist product of this tourist town has become the subject of a complex analysis and evaluation in the context of adapting it to the requirements of the market and the needs of consumers, as well as indicating directions for its development. In order to be successful on the national and international tourist market, as well as stay ahead of their competitors, Polish spas should adjust their policies to the needs and determinants of the contemporary market, providing a proper product – preferably an individualised and integrated one, sufficient for the challenging triple-segmented (patient, patient-tourist, tourist) market.
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The review shows recent dynamics and directions of methodological development in multidisciplinary area of sensory analysis of food interfaced with consumer preferences and acceptance measurements. Impact of increasing knowledge of physiology and psychology of sensory perception as well as availability of advanced multivariate statistical techniques for data processing has been stressed. Applicability of the achievements in product development and in implementation of health-promoting diet is discussed.
The product realization process, which consists of product planning, design, process planning, and manufacturing. The development time is an important factor. Accelerated development of the product results in a longer sales life, a marketplace advantage by gaining early customers, a pricing advantage for the company, and the ability to use more up-to-date technology in the product. An increase in development time has a much greater effect on profits than, an increase in production costs or development costs. The decision regarding accelerated product development must consider the trade-off among the parameters of interest as are product features, product cost, development speed, and development expense. Often, the development of a product is delayed in the early stages because, no one in the company realizes its importance. Another factor that can cause delays is when a company tries to develop an entirely new product, often using new technology- There is less risk if a product is improved in stages, using only tried and tested technology. The chief factors that facilitate faster development of products are better communication between departments, which also leads to lower cost and higher quality products. The company increases its market share and enjoys higher profits by the early introduction of a product.
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