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Rebranding - determinants and meaning in higher education

100%

Mroz-Gorgon B., Szymanski G.

Handel Wewnętrzny

2018

tom 64

nr 4 t.2

The main aim of the article is to determine the marketing communication of the rebranding process on the example of higher education institutions in the context of their activities, and its meaning for the students. The cognitive task is to explore the mechanisms and results of brand image management (in terms of marketing) of the surveyed organisations, including: corporate identity, as well as their offerings, promotions, and other relevant factors (including marketing strategy elements such as CSR).

On some theoretical problems regarding the formation of a potentially meaningful cityscape

86%

Zaleckis K.

Annals of Warsaw Agricultural University. Horticulture (Landscape Architecture)

2004

tom 25

Hedera helix (Araliaceae) in old cemeteries in the Wielkopolska region (in Poland)

72%

Czarna A.

Electronic Journal of Polish Agricultural Universities. Series: Horticulture

2017

tom 20

nr 3

The rise of smaller cities and its meaning in international tourism to Japan

72%

Kitada K.

Quaestiones Geographicae

2011

tom 30

nr 4

TQM meaning in the management process with a bank

58%

Wyrebek H.

Zeszyty Naukowe Akademii Podlaskiej. Seria: Administracja i Zarządzanie

2010

nr 11[84]

Ograniczanie wyników

1 Annals of Warsaw Agricultural University. Horticulture (Landscape Architecture)

1 Electronic Journal of Polish Agricultural Universities. Series: Horticulture

1 Handel Wewnętrzny

1 Quaestiones Geographicae

1 Zeszyty Naukowe Akademii Podlaskiej. Seria: Administracja i Zarządzanie

1 Czarna A.

1 Kitada K.

1 Mroz-Gorgon B.

1 Szymanski G.

1 Wyrebek H.

1 Zaleckis K.

1 2018

1 2017

1 2011