A town marketing model has to be based on wide basis to be successful. This basis has to represent from the population. One of the most important long terms aims of the marketing activity the promotion of local identity and the “we mind”. In a region/town the impression of inherence is an important factor that helps the population in taking a root in the region/town and keeping them at their place. Hereby a positive atmosphere can be encouraged that can motivate further development in the region/town. In my study I turn the attention to the marketing activity of local governments that target the local inhabitants.