Thanks to precision farming technology, farmers are able to optimise input in the field with management-zones. Management-zones (the smallest treatment unit in the field) are defined on the basis of knowledge of local conditions, e.g. physical and chemical soil conditions, soil productivity, the presence of weeds and/or pests as well as the incidence of disease. Precision farming technology is able to materialize the requirements of sustainability and increase production. The application of precision farming technology elements go hand in hand with extra costs (the investment costs of new equipment and software; higher operating costs), simultaneously decreasing material costs (the costs of nutrition, herbicides, seeds). The aim of this study is to define motivation factors standing behind the adaptation of precision farming technology. According to 11% of interviewed farmers using precision farming technology on their farms and the research conducted, the main factors of adaptation were field quantity and the age of the farmer.
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