The article presents results of the investigations concerning on the significance of two type of agricultural counselling- instruction and dialogue - on the evaluation of an agriculture counselor's expertness, trustworthiness, and attractiveness. Two experiment's compare were carried out: in natural conditions, in which counselors and farmers took part. Even though substantial differences in average evaluations in some scales measuring expertness, trustworthiness and attractiveness dimensions of the information giver were obtained, no clear influence of the counselling type (instruction and dialogue) on the valuation of the counselor's expertness, trustworthiness and attractiveness level was discovered.