In the first part of the paper there is presented logistic and specially informational infrustucture based on the megatrendes influenced on the Eurpean Market. To rebuild traditional supply chains management are presented two main strategies, based on M. Porter’s: leader cost and heterogenity strategies applied to information technology environment. First of them is Transparency Strategy that improve chain effectiveness. The second one is Flexibility Strategy based on outsourcing techniques that gives possibility ”to meet the needs of the present without compromising the ability of future generations to meet their own needs”. The Transparency Strategy is the main strategy and Flexibility Strategy is secondary strategy. The Traceability System is necessary to apply both upper strategies. It’s a part of GS1 system build in the informational environment.
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