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Subject and purpose of work: The subject of the work were business environment institutions as entities that affect the investment attractiveness of the region. The aim of the article was to identify and assess the role of business environment institutions in shaping the investment attractiveness of regions, with particular focus on park institutions and Regional Investor Service Centres. Materials and methods: The article highlights the significance of institutional factors in shaping the investment attractiveness, in the light of both the national and foreign literature. In addition, a presentation was made of the results of the qualitative research involving an assessment of the content posted on the websites of selected institutions that provide support for entrepreneurs in the provinces. Results and conclusions: Business environment institutions constitute an important factor for potential investment attractiveness of the region through their impact on the possibilities of acquiring, storing, transforming and sharing of knowledge between different entities. Institutional coverage of the regions also affects the ability to create cooperation networks, including the formation of cluster initiatives. It has also been proven that there is a dependency between institutional resources of the region and its actual attractiveness.
In the last years, Romanian business environment was liable to transform their self, either legislative or institutional aspect, or psychological, cultural, or social aspect. These transformations are direct connected with the internal or external contacts established in here, the mentalities, customs or traditions of the “market actors”. Foreign investors came in Romania with their own behavior but, in the same time, they adjusted their self and borrowed from the internal environment, and we can talk about some particularities of the Romanian business. In this study, we try to show the evolution of the foreign investments in Romania, the contribution to the Romanian economy construction, and the real situation, under this aspect, close to the moment of the integration in the EU.
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